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Automotive

Rev Your Engine: How Accurate Business Hours Online Can Drive Sales for Car Dealerships

Learn about the importance of car dealerships keeping their business hours up to date on online platforms such as Google and Apple Maps. By doing so, dealerships can increase foot traffic, build customer trust, improve search rankings, and ultimately drive more sales.

The go-to channels for customers looking to find information

Online platforms such as Google and Apple Maps have become the go-to channels for customers looking to find information about local businesses, including car dealerships. As such, it is crucial for car dealerships to keep their business hours up to date on these platforms to ensure that potential customers have accurate and timely information.

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One of the most significant benefits of keeping business hours up to date on Google and Apple Maps is the potential increase in foot traffic to the dealership.


When customers are searching for a car dealership, they typically look for one that is open at the time they plan to visit. Suppose a dealership's business hours are incorrect on Google and Apple Maps. In that case, a potential customer may show up at the dealership when it is closed, resulting in a missed opportunity for the dealership to make a sale.

Build a strong reputation online

Customers who encounter incorrect business hours on these platforms may lose trust in the dealership, assuming they are unreliable or do not care about their customers. Inaccurate business hours can cause frustration and inconvenience for customers, damaging the dealership's reputation.


Keeping business hours up to date on Google and Apple Maps help increase the dealership's visibility in online search results. Both Google and Apple Maps use a complex algorithm to determine search results for local businesses. One of the critical factors in this algorithm is the accuracy and consistency of business information. By keeping their business hours up to date on these platforms, car dealerships can improve their search ranking and make it easier for potential customers to find them.

Learn how to manage your opening hours on Google and Apple Maps.


How to Keep Business Hours Up to Date

There are several ways car dealerships can keep their business hours up to date on Google and Apple Maps. One of the easiest and most effective methods is to claim and verify their business listing on both platforms. By claiming their listing, dealerships can ensure that all information, including business hours, is accurate and up to date. This also allows the dealership to add other important information such as their phone number, address, and website.


Once a dealership has claimed its business listing, it can update its business hours at any time. Note that Google and Apple Maps use different processes for updating business hours. On Google Maps, dealerships can log in to their Google Business account and update their hours under the "Info" section. On Apple Maps, dealerships can update their hours through the Apple Maps Connect portal.


Additionally, dealerships should regularly review their business hours to ensure they are still accurate and make changes as needed.

In summary: 

  • Verify business listings on Google and Apple
  • Add business information to all profiles
  • Update opening hours
  • Update special hours
  • Regurarly update hours to ensure they are accurate


The Role of Technology in Business Hours Management

In recent years, technology has played an increasingly important role in managing business hours for car dealerships. Many dealerships now use software solutions to manage their business hours across multiple online platforms from a single dashboard. This saves time and ensures that business hours are consistent and up-to-date on all platforms.


Learn how JBil uses Mobal to keep their business listings up-to-date.


A software solution can also provide valuable insights into customer behavior, such as when customers are most likely to search for car dealerships in their area. By analyzing this data, dealerships can adjust their business hours to meet the needs of their customers better, potentially increasing foot traffic and sales.


Remain Competitive and Increase Foot Traffic

Keeping business hours up to date on online platforms such as Google and Apple Maps is crucial for car dealerships to remain competitive and increase foot traffic. Accurate business hours can help build customer trust, improve the dealership's search ranking, and drive more sales.


To ensure that their business hours are accurate and up to date on these platforms, car dealerships should claim and verify their business listing and regularly review and update their information. Using technology solutions such as Mobal to manage their business hours and improve their overall customer experience saves time and resources.


As customers continue to rely on online platforms to find local businesses, car dealerships that do not prioritize keeping their business hours up to date run the risk of losing potential customers and damaging their reputation. By taking the time to update and manage their business hours on Google and Apple Maps, car dealerships can stay ahead of the competition and attract more customers to their dealerships.

How to manage your business profiles: 

  • Use software like Mobal to manage your business profiles on Google and other online platforms.
  • Ensure all information, such as opening hours, menus, and promotions, is accurate and up-to-date.
  • Regularly review and update your online profiles to maintain consistency across different platforms.
  • Respond to customer reviews and comments promptly and professionally to build a positive reputation.
  • Consider hiring a professional to manage your online presence if you lack the time or expertise to do it yourself.
  • Use analytics to track your online performance and make data-driven decisions to improve your online presence.

Win more customers with your business profiles

Are you looking to take control of your listings or need help keeping your opening hours accurate across all touchpoints online? Contact sales to find out how Mobal can help you stand out from the competition and always have your business hours updated and accurate.


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