Local marketing for automotive businesses: 2024 edition

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Local marketing strategies for automotive businesses in 2024

The vast majority of car buyer start their customer journey by conducting a search on Google. In fact, the whole buying process is moving online, everything from the discovery search "what car should I buy?" to the final transaction. The importance of showing up on search engines will only increase in the coming year.

Keeping pace with the latest local marketing trends is essential. Neglecting them increases the risk of falling behind, as rival businesses will be quick to pick up any tools and techniques they can to gain a competitive edge.

Download the 2024 local marketing report:

Learn about the latest in local marketing for automotive business owners and marketers.

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Inside the report you’ll find:

Many technologies and trends will remain strong from 2023 and gain popularity in 2024. This report explores what automotive businesses can do to elevate their local marketing efforts to reach out to customers in their neighborhoods in the coming year.

Analysis of the local marketing trends for automotive businesses in 2024: From Google Business to voice search optimization and the importance of engaging with the local community.

Tools to help you bring the local marketing trends to life and ensure local customers find your car dealership, service station or car rental.

Industry insights from Mobals automotive and local marketing experts and real-life examples from Mobals customers and the effect local marketing has had on their businesses.

Why local marketing matters for automotive businesses

Local marketing for automotive businesses is vital because it allows businesses, like yours, to get found online and attract new customers.

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%

Of the world population look at first-page results.

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%

of people learn about new business online.

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%

of consumers have used a Google Business profile to find business information. 

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