Magnus Ejdne - Marketing & Commercial Manager at J BIL - uses Mobal.io to ensure that J BILs business listings are always up to date.
J BIL is a Swedish car dealership with seven locations across the country, selling the brands Peugeot, Opel, Citroën, Mitsubishi, Mazda, Hyundai, Jeep, and Alfa Romeo. J BIL does not only sell, they do the service too. Their authorized workshops also perform service on these brands.
"With Mobal.io, we now have a solution that enables us to manage our business listings in bulk. Which saves us much valuable time."
J BILs operations are strongly guided by its core values: Love, Energy, and Dynamics. They combine the highest professionalism with cordial customer treatment.We wanted to know more about why Magnus uses Mobal.io and what he values the most with the tool.
We have many locations to manage across the country. With several locations, it was very time-consuming every time we wanted to update our listing's special opening hours, post offers and news, or images, for example. Now, it only takes a few clicks, and all our profiles are in shape, we are now spending our time much smarter.
We've been analyzing our website's traffic and its correlation with sales. As a result, we now know that many customers simply do not convert to customers on our website. Instead, many use Google Business to look up phone numbers and addresses to our point of sales across the country. Hence, keeping our listings up to date is crucial to avoid losing out on several potential customers.
With Mobal.io, we now have a solution that enables us to handle our locations in bulk. Which, as mentioned before, saves us much valuable time.
The feature for replying to customer reviews makes Mobal more efficient than using Google's own Google Business tool. We now see all reviews in one single dashboard. With Mobal, we can also create automated review templates and ensure that the messages are personalized. The templates make it faster than ever to reply to the reviews.
Mobals deep knowledge about Google Business and the local marketing landscape is valuable and helps us improve our overall local marketing.
With the help of the Mobal.io platform, we aim to create a process that utilizes the power of Google Business. Google Business is a free marketing channel, and we want to use it to its maximum. Being able to handle all needed information, take care of contact with our customers and get a clear view of what is happening on the Google Business landscape is of the essence to us.
Since J BIL started managing their profiles, the number of direction requests to their locations has increased by around 60% (compared to the previous year). This means that 60% more people now click on the "direction request" button in their profiles to visit J BILs locations. Additionally, their profiles have shown up 50% more in discovery searches. A discovery search is when a customer searches for a category, product, or service that your business offer and your business listing appears as a result. The better optimized your Google Business listing is, the bigger the chance that your business will appear in a discovery search.
Why 9/10 companies should focus on business listings instead of website building💡?
A few hints:
✔️ The increase in zero-click searches on Google
✔️ Free advertising space
✔️ Businesses in certain industries get more views on their business listings than on their website
✔️ Around 60% of smartphone users contact businesses through the Google Business Profile.