J BIL x Mobal: Turning Google Searches Into Test Drives—60% More Direction Requests

When your customers are searching for their next car—or their next service—they’re starting with Google, not your website. For J BIL, managing seven locations was a time sink and a missed opportunity. With Mobal, they turned their business profiles into a high-performance marketing engine, driving 60% more direction requests and showing up in 50% more searches.

7 Locations

Company Size

Automotive

Industry

Sweden

Location

“With Mobal, we now have a solution that enables us to manage our business profiles in bulk. Which saves us much valuable time.”

Magnus Ejdne, Marketing & Commercial Manager, J BIL

How their online experience changed

Before Mobal

Most customers weren’t converting on the website—they were searching Google for directions and contact info, and often found outdated details.
Reviews went unanswered, and the team had no clear process for keeping profiles fresh and engaging.
Managing Google profiles for seven locations was manual, slow, and inefficient—updating hours, offers, or images took too much time.

After Mobal

With Mobal, J BIL updates all locations in a few clicks, posts offers and news in bulk, and replies to every review with personalized templates.

All reviews are managed from a single dashboard, making it faster than ever to engage with customers and keep the brand’s reputation strong.

The result? 60% more direction requests, 50% more discovery searches, and a digital presence that drives real-world visits and sales.

When car buyers and service customers start their journey on Google, being easy to find isn’t optional—it’s everything. J BIL used to spend hours wrangling updates for seven locations, risking lost sales and missed connections. With Mobal, they turned Google into their fastest-growing channel—saving time, boosting visibility, and driving 60% more customers straight to their showrooms.

The Challenge: Too Many Locations, Not Enough Time

J BIL is a major player in Sweden’s automotive scene, but managing multiple Google profiles was eating up time and resources. Every update was a hassle, and the brand risked losing customers to incomplete or outdated info.

The Turning Point: Bulk Updates, Real Results

Mobal’s platform gave J BIL the power to manage every location at once. Special hours, campaigns, and images are updated in seconds. Reviews are answered quickly, and the team finally has a clear process for keeping every profile in top shape.

The Results: More Clicks, More Visits, More Sales

Since switching to Mobal, J BIL has seen a 60% increase in direction requests and 50% more appearances in discovery searches. Customers find them faster, trust them more, and show up ready to buy or book a service.

Why Mobal? Speed, Simplicity, and a Clear Competitive Edge

Mobal’s bulk actions, review templates, and expert support make it the easiest way to keep every location’s profile up-to-date and high-performing. For J BIL, that means more time for sales—and more customers through the door.

Ready to turn your business profiles into your best marketing channel? Get Mobal -> Save time, boost visibility, and drive more customers with every search.

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