Remember when you had to walk up to the business’s door to read about their opening hours? Yeah, we do too. Nowadays business listings do a good job of portraying the most crucial information in one little box on the internet, easily accessible to anyone in need.
Now, the business listings do a whole lot more than just showcase the NAP (name, address, and phone number), but that is not our focus in this article. To further your knowledge of business listings and how they can improve your business’s organic visibility, head over to this article we wrote a while back.
Back to the NAP. How likely are you to visit a business after looking at their business listing and finding out they are closed today? Probably not that likely. What if the business actually was open, the business listing was just not properly updated and you believed it? This happens more than you would think!
In this article, we’ll go through how to edit opening hours in business listings, specifically in Google Business Profiles and Apples Business.
Let’s get started with Google. First, you need to log in to the account that manages the business listing you want to edit. Without access, you won’t be able to do any edits to the profile.
Do you have a business listing? Don’t know who has ownership over your business listing in Google? Find out how to set up your business listing in Google here.
Once logged in, you want to open the “Google Apps” menu in the right upper corner of a new tab. From there you want to locate the Business Profile logo and click it.
From there you are taken to the Business Profile Dashboard. Here you will see the list of businesses you manage and from here you are able to go into the individual profiles and make changes.
Since the new updates in Google, you are only able to do changes in the profiles through Google Search. Previously, you had the option to change the information in the dashboard with a different view and UI.
Select the profile you want to change NAP information in and click the business name, Google will direct you to Search where you will be able to do the edit.
To change the opening hours of your business listing, go to “Edit profile” in your editor panel from Search, scroll down to the section that shows you the opening hours, and open up the section by clicking anywhere in the section. Now go ahead and change your preferred ways of showing your opening hours, Google gives you a few options for this:
Shows your opening hours at all times.
Show that the business is open but does not disclose specific opening hours.
Temporarily closed
Use this if your business currently is closed for a longer period but is set to open up again in the future.
Use this to show that your business no longer exists.
Click the “Open with main hours” and proceed to add your opening hours in the fields that require it. After adding or editing your opening hours, remember to save your changes in the profile.
You are also able to add additional opening hours such as online operating hours, kitchen hours, and takeaway to further communicate the availability to the client.
With the recent update from Apple, you will be able to edit your opening hours in the Business Connector. Start by going to the Apple Business Connect website and logging in with your Apple ID. Once logged in you land on an overview page where your created business listings should show. If you have not made one yet, you can create one in the business connector.
When wanting to edit existing business listings, you can go to the “Locations” through the menu bar on the left, and from there open up your desired location. Once in the profile, you scroll down to “Hours” where you’ll be able to edit the opening hours as well as add special hours for holidays and days when you might have differing opening hours. When clicking the “Special Hours”- button, you get an option to add so-called custom hours, which can help you communicate what time you serve brunch, when the car service is available or when you offer in-store pickup.
Sometimes, or all the time, businesses seem to not have enough hours in a day to keep up with every channel there is. And with customers having more demands and expectations regarding their own digital journey, businesses need to streamline their updating so that they save time and can update their channels efficiently.
The struggle becomes even bigger when the business has multiple locations that need updating and optimizing. In Mobals Platform, you are able to update all your listings in bulk, easily from one place. Edit the opening hours to all of your locations within seconds by using our bulk actions to either edit or add new opening hours.
Business listings are one of the first representations of your business when customers are searching online, having the wrong information in the listing can result in a customer choosing a competitor and not visiting you.
By having your information up-to-date and optimized, your chances of catching the next customer searching for your business grow significantly. Providing them with the correct information in the digital world from the get-go is the recipe that ultimately results in them visiting your business in the physical one.
Start managing your business listings from one place and in bulk today with Mobal.
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