Visibility is everything in today's digital society. Showing up when people are searching for your business specifically or whenever they are doing relevant searches in your area is crucial to the success of your business.
By listing your business on Google, you increase the chances of interaction with potential customers. Through the business listing, you can have more discussions with customers, show them what you offer, and hear what those customers like about your business. This way, you increase the traction around your business. By managing the customer journey a little bit more and providing up-to-date information about your business, you are more likely to have pleased customers.
To add a new business profile to Google, you have three ways of doing it.
After building your business profile and adding the basic information, you will want to verify your business profile to ensure that only you or another authorized representative can manage your business profile.
You can verify your business profile in a few ways. Which of these verifications methods you will use is up to Google. When verifying your business profile, you will have one or more of the following methods available:
With a verified and well-managed business profile, you can also benefit and generate good results from using the location extension in your Google Ads campaigns. This way, your business profile can, for example, be showcased on the top of the Maps search results. Consider this a great add-on to your campaign. A well-built and actively managed business profile can generate organic traffic to your business, and a paid ad campaign can increase traffic to your website even more. Combining these two methods gives you a well-rounded ad campaign and a greater likelihood of engaging with new customers. The organic side will also have a long-lasting impact on the awareness of your businesses and brand recognition even beyond the paid ad campaign periods.
Your local business will benefit from having a business profile. Some businesses, however, do not benefit from having a business profile, thus making them not eligible for having business profiles. These profiles are:
Virtual kitchens or virtual food brands are also eligible for business profiles now. Read more about this update here.
Get your business visible on Google by claiming an existing listing or by creating a new one. Verify it and include it in your omnichannel marketing strategies.
Google Business Profiles are a great free tool for your business to use for more organic visibility. If you want to boost your visibility even further, combine organic SEO visibility with paid ad campaigns. Once your campaign is completed, all your information will still be available and visible in the profile for future searchers to explore.
At Mobal, we consider the profile your new online storefront, replacing your website one view at a time. Get with the times and list your business on Google now.
Need help with managing your listings? Do not hesitate to contact us to learn more about your organic Google visibility possibilities.
Google ads and location extensions: https://support.google.com/google-ads/answer/2404182?hl=en
Download our guide to learn how to optimize your Google Business Profile.