February 24, 2023

5 Essential Tips for Managing Your Beauty Salon's Google Business Profile

August 28, 2023
Beauty salons have become a significant business that continues to grow, with millions worldwide visiting beauty salons to enhance their appearance. With the advancement of technology, the way customers find and book appointments with their favorite beauty salons have changed.
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Beauty salons have become a significant business that continues to grow, with millions worldwide visiting beauty salons to enhance their appearance. With the advancement of technology, the way customers find and book appointments with their favorite beauty salons have changed.

Today, customers rely heavily on Google sSarch and Maps to find nearby businesses, including beauty salons. Therefore, managing your Google Business profile and adding a booking link can increase your visibility, reach, and revenue.

Here's why beauty salons should manage their Google Business profiles and ensure customers can book appointments directly via Google Business:

1. Increase visibility and reach

Google is the most widely used search engine globally, with over 3.5 billion searches per day. By managing your Google Business profile, you can ensure that your salon appears in the search results and maps when customers search for relevant keywords. This increased visibility can help you reach more potential customers who may not have known about your salon before.

2. Improve customer engagement and convenience

When customers find your salon through Google search or maps, they expect to find all the information they need in one place. By adding a booking link to your Google Business profile, customers can conveniently book an appointment without having to navigate away from the search results. This convenience can lead to higher engagement and more bookings.

3. Provide a competitive edge

Adding a booking link to your Google Business profile can give you a competitive edge over other salons in your area that have not yet implemented this feature. Customers are more likely to book an appointment with a salon that provides a seamless booking experience, and adding a booking link can differentiate your salon from others.

4. Save time and resources

Manually managing appointment bookings can be time-consuming and resource-intensive. By allowing customers to book appointments directly through your Google Business profile, you can automate the booking process and free up your time to focus on other aspects of your business.

The time used for uploading media to the profiles was one big challenge. Uploading ten images for nine stores can take up to an hour if you do it directly via Google Business, while it takes a few seconds to do it from Mobal.

Richard Westerlund - Marketing Managet at Byggmax

Now that you know why adding a booking link to your Google  Business profile is essential for your salon, here's how you can add it:

How to add a booking link to your Google Business Profile:

  1. Log in to your Google My Business account
  2. Click on "Bookings" from the menu on the search engine

  1. "Appointment Links" section will pop up, click on the "add a link"
  2. Add your booking link and select the type of appointment that the link leads to (e.g., haircut, manicure, etc.)
  3. Click "Apply" to save your changes

In conclusion, managing your Google Business profile and adding a booking link can help your beauty salon increase visibility, improve customer engagement and convenience, provide a competitive edge, and save time and resources. By following the steps above, you can easily add a booking link to your Google Business profile and start reaping the benefits of this feature.

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Five tips on how to manage your beauty salons Google Business Profiles

Managing your beauty salon's Google Business profile is essential for improving your online presence and attracting new customers. Here are five tips to help you effectively manage your Google Business profile:

1. Keep your information up to date

Ensure that your salon's name, address, phone number, and website are accurate and up-to-date. This information should be consistent across all online platforms.

2. Respond to reviews

Responding to positive and negative reviews shows that you value customer feedback and are dedicated to improving your salon's services. Be sure to respond promptly and professionally.

3. Post photos regularly

Posting photos of your salon's interior, services, and happy customers can attract new customers and help them understand what to expect when they visit.

4. Use keywords in your description

Including relevant keywords in your salon's description can help improve your visibility in Google search results.

5. Enable booking through Google:

By enabling booking through Google, customers can easily book appointments with your salon directly from your Google Business profile, making it more convenient for them and potentially increasing your revenue.

Mobal - AI Powered Business Profile Management Platform

Mobal is an AI-powered business profile management software designed to help businesses manage their business profiles, online reputation, increase customer engagement, and improve local SEO. With Mobal, businesses can easily monitor their reviews across multiple review sites, and respond to them directly from the platform. The software also offers customizable settings, including notifications for new reviews, scheduling posts, and monitoring their online reputation on other review sites. Overall, Mobal makes it easy  to manage your businesses online reputation and improve the customer experience.

Integration with ChatGPT 

Let ChatGPT do the job, while you focus on the things that matter - growing your business. Mobal's integration with ChatGPT, a large language model trained by OpenAI, allows businesses to automate their review response process and post creation process.

With ChatGPT, businesses can set up customizable response templates for common review scenarios and have them automatically generated by the AI-powered model. This not only saves time but also ensures that every review is responded to promptly, improving customer satisfaction and online reputation.

ChatGPT uses natural language processing to generate responses that are personalized and human-like, making it difficult for customers to tell that they are interacting with a machine. Overall, Mobal's integration with ChatGPT takes the hassle out of both content management and review management and allows businesses to focus on what they do best: serving their customers.

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