Business Profiles

Google reviews are becoming more reliable and more important – whether you like it or not

Online reviews have a direct correlation with your business’s online reputation, and customers will look out for you online before making a purchase decision.

Understanding the power of customer reviews is essential for all marketers and business owners alike. Consequently, managing, collecting, and reading reviews should be integral to your customer journey.

Google is currently the fastest-growing review platform, and therefore reviews on Google have become more critical than ever. Reviews directly impact the local SEO ranking and are an important part of local search marketing strategy. At the same time, it is a powerful tool to convince a customer to purchase your product or service. The fact is that customers today expect to see reviews of the things they search on Google.  Customer reviews work as testimonials for your company and build trust and credibility. According to a study by Bright Local, an average consumer reads about ten reviews about your company before she feels like she can trust the business.  

Since reviews impact the customer’s purchase decision and are a powerful tool to affect a customer, try to look for a way to highlight them and lift them in your marketing.

Three main reasons why you should focus on getting more reviews on Google:

  1. Ranking on search

The effectiveness of your review strategy directly reflects your ranking on Google. The more Google reviews you have, the better you rank among your competitors on Google. Getting reviews and being active by answering them will boost your local search rankings. The more reviews you have, the more Google will reward you.

  1. A successful feedback loop

Reviews are a good source for optimizing your customer experience. By getting and reading reviews Google leaves on Google, you'll be up to date with what your business is doing just right and where improvements could be made.

When it comes to negative reviews, make sure you turn them into a positive ones. It is essential to answer negative reviews politely where you apologize and try your best to resolve the issue. This is your opportunity to excel when it comes to customer service. To answer negative reviews is also an opportunity for your business to let the customer know that you are aware of their opinion and take responsibility for the shortcoming.

  1. Trust and credibility

As mentioned, positive reviews make customers trust your business more. Reviews of your business build trust and credibility among potential customers; they are empowering and directly affect your business's bottom. The study by Bright Local revealed that about 82% of customers read reviews before they make a purchase decision and that 52 % of 18 – 54-year-olds always read reviews.

After reading a positive review, customers continue to visit the web page, search for more reviews, contact the business, or visit the actual location. To mention, 76% trust online reviews as recommendations from family and friends, which certainly positively influences purchase decisions.

Getting reviews isn't always easy.

On the other hand, getting customers to write reviews is not always to easiest. However, stay away from buying reviews or collecting fake reviews. Google and your customers will simply spot them and certainly not like them. Proactively manage customer reviews and remain to the old ethical way of asking your customers in person. You can do this by sending your customers an email or text message after a purchase, adding a link on your web page, or encouraging them to leave a review on Google through an ad.

Just make sure that leaving a review is as easy as possible. This is also part of designing a smooth customer journey, and as we all know, a smooth customer journey is a definite competitive advantage in today’s digital world.

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