March 22, 2022

How to get more customer reviews on Google

March 27, 2024
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Online reviews heavily influence purchasing decisions, and having a solid presence on Google reviews is crucial for any business. Here's why it matters and how you can improve your Google review game.
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Online reviews heavily influence purchasing decisions, and having a solid presence on Google reviews is crucial for any business. Here's why it matters and how you can improve your Google review game:

Why Google Reviews Matter

Google reviews play a significant role in shaping your business's online reputation. They serve as social proof for potential customers, helping them make informed decisions about whether to engage with your business or not. With 88% of consumers trusting online reviews as much as personal recommendations, positive Google reviews can be a game-changer for your business.

Benefits of Google Business Reviews

More reviews equate to more leads. The more reviews your business has, the more trustworthy it appears to potential customers, increasing the likelihood of them choosing your products or services over competitors.

Better reviews lead to better ranking. Google rewards businesses with positive reviews by boosting their visibility in search results. Reviews are a key ranking factor, directly influencing where your business appears in search engine results pages (SERPs). The more positive reviews you have, the higher you'll climb on the SEO ladder.

More reviews equal more leads.

The more reviews your business has, the more trustworthy your business becomes. Did you know that 88% of consumers trust online reviews as much as personal recommendations? The better your reviews are, the more likely people will buy your products or services. 

Better reviews, better ranking

Google rewards businesses that receive positive reviews. Reviews are a key ranking factor on Google. They are directly related to the prominence factor, one of Google's most important ranking factors. The more reviews you have, the higher on the SEO ladder you'll climb. 


Despite all the positive factors of receiving reviews, it can feel challenging to ask for a review from a customer. We've gathered five tips for getting more reviews from your customers. 

How to get more reviews on Google 

‍Ensure that you have a Google Business Profile 

You need to have a Google Business account to collect reviews on Google. Setting up your Google Business account is a straightforward process. Start by searching for your business on Google Maps or Search to see if your company is displayed as a snippet with your business information. 

Google Business aims to link people to businesses nearby and showcase reviews to help people make purchasing decisions. Claim your profile by clicking the button "Own this business", fill in all the missing information and verify your profile. 

Learn how to claim and verify your business. 

You must create a new business profile if you can't find your business on Google Maps or Search. Creating a new profile can quickly be done by signing into your Google Business Profile or directly via Mobal. 

Insert all the relevant and essential information, contact information, address, photos, your logo, opening hours, and posts to make the profile look compelling and professional. 


Deliver outstanding customer service 

The best way to attract 5-star reviews to your business listings is to provide an outstanding service. The higher the quality of your service, the more likely it is that customers will leave a review. By genuinely caring for your customers and treating them in the best way possible, you'll gain a competitive advantage over your competitors. 

Ask for reviews 

Another certain way of getting more reviews is to ask for them. Reviews isn't always something customers do of their own accord. Make sure that all your employees make it routine continuously to ask customers to leave a review after a positive experience. We recommend you to ask in person. However, adding it to your receipt or somewhere else visible in the store is not bad. 

Thank your customers for leaving a review 

Always respond to the reviews that your business gets. Leaving a review takes some time, especially if it's a long and detailed one (which is good for you). Also, the people reading the review with the answer will feel like you care about your customers and how they feel. By answering reviews, you will give others a push to leave a review too! 

Create a Google review link 

One of the easiest and fastest ways to improve the number of reviews in your listings is to create a review link and share it on your different platforms, such as your website, newsletter, and social media profiles. 

How to create a Google review link shortcut

The review link can be found on our Platform app.mobal.io (or Google Business Manager). Note that the link is profile-specific. If your business has multiple profiles, you need to download separate links for all profiles (tip: save them in excel to save time). Use bit.ly to shorten the long link when sharing it on social media or use a Google Review QR Code generator to create an even faster review link for your business. 

Start for free

The reviews you get entirely depend on your business and what you do. If you do things right, good reviews will come your way. Always give your customers a reason to leave a good review, be it the extra smile or a small discount. 

Google rewards businesses with more four and five-star reviews over companies with fewer reviews. The quantity and quality of your reviews significantly impact how you rank on Google Maps and Search. The more reivews your business has, the more authority it has on the search engines. This also affects how well your business comes up in voice search. And yes, more and more customers are using voice search to find local businesses. You want your business to be found with voice search. 

Learn more about voice search 

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FAQs about Google Reviews

1. Do Google reviews really impact my business's online reputation?

Absolutely. Google reviews serve as social proof for potential customers, influencing their purchasing decisions and shaping your online reputation.

2. How can I encourage customers to leave reviews on Google?

Providing excellent service, asking for feedback, and creating a direct review link are effective ways to encourage customers to leave reviews on Google.

3. Can I respond to Google reviews?

Yes, responding to Google reviews is essential. It shows that you value customer feedback and can encourage others to leave reviews as well.

4. Are Google reviews important for SEO?

Yes, Google reviews are a key ranking factor for SEO. Positive reviews can improve your visibility in search results and boost your business's online presence.

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