Industry Insights

How to get more reviews on Google

How to get more Google reviews 

Download our guide to get a more detailed insight into how to get more reviews on Google. 


Most people check review sites before making a purchase decision. Reviews are a way of ensuring that your business is credible. Today, there are countless review sites, yet Google is one of the most visited. The simple truth is, therefore: that Google reviews genuinely matter. The reviews are usually a trigger point when new customers decide to buy. 

Benefits of Google Business reviews

Online reviews directly correlate with your business's online reputation, and customers will look out for your business online before making a purchase decision.

More reviews equal more leads.

The more reviews your business has, the more trustworthy your business becomes. Did you know that 88% of consumers trust online reviews as much as personal recommendations? The better your reviews are, the more likely people will buy your products or services. 

Better reviews, better ranking

Google rewards businesses that receive positive reviews. Reviews are a key ranking factor on Google. They are directly related to the prominence factor, one of Google's most important ranking factors. The more reviews you have, the higher on the SEO ladder you'll climb. 


Despite all the positive factors of receiving reviews, it can feel challenging to ask for a review from a customer. We've gathered five tips for getting more reviews from your customers. 

How to get more reviews on Google 


‍Ensure that you have a Google Business Profile 

You need to have a Google Business account to collect reviews on Google. Setting up your Google Business account is a straightforward process. Start by searching for your business on Google Maps or Search to see if your company is displayed as a snippet with your business information. 


Google Business aims to link people to businesses nearby and showcase reviews to help people make purchasing decisions. Claim your profile by clicking the button "Own this business", fill in all the missing information and verify your profile. 


Learn how to claim and verify your business. 


You must create a new business profile if you can't find your business on Google Maps or Search. Creating a new profile can quickly be done by signing into your Google Business Profile or directly via Mobal. 

Insert all the relevant and essential information, contact information, address, photos, your logo, opening hours, and posts to make the profile look compelling and professional. 


Deliver outstanding customer service 

The best way to attract 5-star reviews to your business listings is to provide an outstanding service. The higher the quality of your service, the more likely it is that customers will leave a review. By genuinely caring for your customers and treating them in the best way possible, you'll gain a competitive advantage over your competitors. 


Ask for reviews 

Another certain way of getting more reviews is to ask for them. Reviews isn't always something customers do of their own accord. Make sure that all your employees make it routine continuously to ask customers to leave a review after a positive experience. We recommend you to ask in person. However, adding it to your receipt or somewhere else visible in the store is not bad. 


Thank your customers for leaving a review 

Always respond to the reviews that your business gets. Leaving a review takes some time, especially if it's a long and detailed one (which is good for you). Also, the people reading the review with the answer will feel like you care about your customers and how they feel. By answering reviews, you will give others a push to leave a review too! 

Create a Google review link 

One of the easiest and fastest ways to improve the number of reviews in your listings is to create a review link and share it on your different platforms, such as your website, newsletter, and social media profiles. 

How to create a Google review link shortcut

The review link can be found on our Platform app.mobal.io (or Google Business Manager). Note that the link is profile-specific. If your business has multiple profiles, you need to download separate links for all profiles (tip: save them in excel to save time). Use bit.ly to shorten the long link when sharing it on social media or use a Google Review QR Code generator to create an even faster review link for your business. 

Final notes 

The reviews you get entirely depend on your business and what you do. If you do things right, good reviews will come your way. Always give your customers a reason to leave a good review, be it the extra smile or a small discount. 


Google rewards businesses with more four and five-star reviews over companies with fewer reviews. The quantity and quality of your reviews significantly impact how you rank on Google Maps and Search. The more reivews your business has, the more authority it has on the search engines. This also affects how well your business comes up in voice search. And yes, more and more customers are using voice search to find local businesses. You want your business to be found with voice search. 

Learn more about voice search 


Start building your reputation online. Try Mobal for free for 14-days to discover how to manage your online reviews better. 

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Everything you need to know about Instagram Local Pages

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Start managing your business listings today

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Create a free account

Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download guide

Learn how to turn your business listings into active marketing channels

Download guide

Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

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