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September 29, 2025

Apple Business Connect: How to optimize your Place Card on Apple Maps

Want more customers from Apple Maps? Learn how to claim and optimize your place card with Apple Business Connect, update info, add photos, get reviews, and track performance. Plus, see how Mobal makes managing listings across Apple Maps, Google, Bing, and Facebook effortless.
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Published on
September 29, 2025
Key takeaways

Today, customers often find businesses through their phones — and Apple Maps is one of the most popular apps they use to get there. Your place card on Apple Maps acts like a digital storefront, showing customers where you are, when you’re open, and why they should visit.

The good news? With Apple Business Connect, you can take control of your Apple Maps listing, add photos, respond to reviews, and keep your business details accurate. Optimizing your place card not only boosts visibility but also builds trust and drives more foot traffic.

In this guide, we’ll walk through five simple steps to make your Apple Maps place card shine — plus show you how Mobal makes updating it (and all your other listings) effortless.

What is Apple Business Connect? 

Apple Business Connect is Apple’s free platform that lets you manage your business profile on Apple Maps. You can:

  • Claim and verify your business
  • Update contact details, hours, and website links
  • Add photos of your location and products
  • Monitor customer interactions (searches, clicks, calls)
  • Respond to reviews

Think of it as your control center for Apple Maps visibility.

Step 1: Claim Your Business

Before you can optimize, you need to prove ownership. Head to Apple Business Connect and follow the prompts to claim your business. Verification gives you full control over your listing.

Step 2: Update Your Business Information

Accuracy builds trust. Make sure the basics are correct:

  • Business name
  • Address (with correct formatting)
  • Phone number
  • Website URL
  • Opening hours

🔑 Pro tip: Keep this info consistent across all platforms (Google, Bing, Facebook). Inconsistent details confuse both customers and search engines.

Step 3: Add High-Quality Photos

A strong visual impression can turn a search into a visit. Avoid stock photos — instead, upload real images of your:

  • Storefront (so customers can recognize you)
  • Interior (welcoming and clear layout)
  • Products or services

📸 High-quality, well-lit photos create credibility and make you stand out.

Step 4: Encourage Positive Reviews

Reviews are social proof — and they influence your ranking on Apple Maps.

  • Ask happy customers to leave reviews.
  • Respond to every review (both positive and negative) politely and promptly.
  • Show gratitude to satisfied customers, and address issues raised in less positive reviews.

✅ A strong review profile makes your business more trustworthy at a glance.

Step 5: Monitor Performance

Apple Business Connect offers insights into how customers engage with your listing. Track metrics like:

  • Views (how often people see your card)
  • Searches (queries that bring you up)
  • Actions (calls, clicks, direction requests)

Use this data to refine your listing and spot new opportunities.

A screenshot of restaurants on Google Maps.
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