What’s a Good Google Business Profile CTR for Restaurants in 2025?
If you’re running restaurant marketing in 2025, you already know Google Business Profile (GBP) is your digital storefront. But here’s the question almost nobody answers with real data: What’s a “good” click-through rate (CTR) for a restaurant’s Google Business Profile? Let’s break it down — with real numbers from 100+ restaurants, not just “best practices” fluff.
CTR = Engagement. It’s the % of people who see your profile and actually click (to call, get directions, visit your site, or book).
Google rewards engagement. Higher CTRs can boost your local ranking, putting you above competitors in the map pack.
Bottom line: If you’re not tracking and improving CTR, you’re leaving money (and covers) on the table.
Real Benchmarks: What’s “Normal” for Restaurant GBP CTR?
We analyzed over 100 individual restaurant profiles across multiple cities and countries. Here’s what we found:
The Numbers:
Lowest observed CTR: ~1%
Highest observed CTR: 36%+
Typical range:5% – 20%
Median/average: ~11–13%
Top performers: 20%+
Translation: If your restaurant’s GBP CTR is 10–15%, you’re in the sweet spot. Under 8%? Time to optimize. Over 20%? You’re crushing it — study what’s working and double down.
Examples: Real Restaurant CTRs
Here’s a taste of the data (all examples are anonymized and aggregated):
See the spread? Most are between 7% and 20%, but outliers exist — both high and low.
Real-World Example: Löyly x Mobal — 39% More Clicks, 100% More Chill
In a city packed with competition, Löyly’s secret isn’t just its legendary sauna—it’s a Google profile that works as hard as the staff. With Mobal, Löyly’s online presence turned into a customer magnet, driving a 39% jump in click-throughs and putting thousands more guests on the path to their door.
Before Mobal:
Customers struggled to find accurate details, leading to missed bookings and lost opportunities.
Profile management was an afterthought, with outdated info and missed updates.
After Mobal:
Always Accurate, Always On: Every detail, from hours to contact info, is up to date.
Dynamic Content: High-quality photos and keyword-optimized posts make the profile pop. During summer, impressions soared by 42% and interactions shot up 58%.
Effortless Review Management: Fast, proactive support for reviews and feedback, freeing the team to focus on delivering an unforgettable experience.
The Results:
39% increase in click-through-rate on Google Business Profile.
581,207 impressions in the past 12 months.
206,092 interactions (9% increase YoY).
CTR reached 35.46%—far above the industry average.
What made the difference?
Up-to-date info, high-quality visuals, active review management, regular posts, and keyword optimization—all delivered and managed by Mobal.
“With Mobal, I know our profile is always up to date and our customers are getting the right information—without me having to worry.” — Suvi Rantanen, Restaurant Manager
Why Does CTR Vary So Much?
Profile optimization: Great photos, reviews, posts, and accurate categories = higher CTR.
Brand recognition: Unique or well-known venues attract more clicks.
Search intent: Some locations get more “ready to act” searchers (e.g., tourists vs. locals).
Competition: Urban, high-traffic areas can have lower CTRs due to more options.
What’s a “Good” CTR? (And What’s Not)
Pro tip: If you’re under 8%, start with the basics:
Add fresh, high-quality photos
Respond to reviews
Use posts and offers
Make sure your info is 100% accurate
How to Improve Your Restaurant’s GBP CTR
Photos, photos, photos: High CTR profiles almost always have mouthwatering, professional images.
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