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Bolt, one of Europe’s most recognized transportation platforms, encountered challenges when trying to manage and verify their location profiles on Google Maps.
These issues weren’t just technical, they directly impacted how easily drivers could find Bolt’s services and how trustworthy they appeared online. To solve the problem, Bolt partnered with Mobal, a leader in location marketing and profile management.
In Poland, Marta Klekocińska, Operations Coordinator at Bolt, played an instrumental role in overseeing the project.
In Poland, Bolt was facing an unexpected but critical operational hurdle: their drivers couldn’t find Bolt’s own Driver Service Points.
These physical locations, essential for verifying new drivers’ identities, were listed in the Bolt app. But support teams kept getting the same issue over and over:
“I can’t find the location.”
The insight came quickly: most drivers weren’t checking the Bolt app, they were searching on Google Maps. And what they found (if anything at all) didn’t help. Listings were missing, unverified, or showed outdated info. Some locations were marked permanently closed. Others simply didn’t appear at all.
“The biggest problem was that we didn't have access to the profiles on Google Maps and that the profiles were unverified,” said Marta, Bolt’s Operations Specialist in Poland.
To make matters worse, Bolt’s attempts to fix the problem internally only led to more issues. Manual updates to Google Business Profiles frequently triggered suspensions or restrictions, bringing progress to a halt. And the verification process was unclear, inconsistent, and painfully slow.
This wasn’t just a visibility issue—it was a real, measurable operational problem:
This small disconnect had a big downstream effect on Bolt’s ability to activate new drivers efficiently in a key growth market.
Once Mobal came on board, the project quickly shifted into motion. Drawing on deep experience with Google’s systems, Mobal's team helped Bolt untangle the verification process. They managed communication with Google, handled support tickets, and led the coordination required to move dozens of profiles through the verification pipeline.
Mobal also brought operational clarity. Marta and the team worked from a centralized master sheet to organize Bolt’s profile data, including precise location details and operating hours. This ensured consistency across every touchpoint, a critical factor in providing reliable location information to users.
The collaboration didn’t stop at technical fixes. Mobal made sure Bolt’s profiles not only worked but looked more on-brand. Reko from Mobal uploaded logos and other critical elements to reflect Bolt’s identity at every location.
“Reko, our main contact person at Mobal, helped greatly with getting our profiles verified and being in contact with Google,” Marta shared. “Reko also helped us with the process of uploading information and logos to all our profiles.”
The transformation was significant and fast. In just one month, with verified, branded, and consistently updated profiles in place, Bolt saw a 145% increase in profile impressions and a 382% surge in customer interactions.
Just as importantly, the process for keeping profiles up to date has become dramatically easier. Mobal’s setup allowed the Bolt team to make changes quickly and independently when needed. “I already tried to update the profiles and it went well,” said Marta, confirming that it is now easier than before to keep their profiles up-to-date.
By working closely via Slack and responding quickly to challenges, Mobal built a relationship that felt more like an extension of the Bolt team than a typical vendor. As Marta put it, “I wish every company we cooperate with would have such great communication with us.”
“I have had a great experience with you guys, so I can warmly recommend you to other businesses.” - Marta Klekocińska, Operations Coordinator at Bolt,
For Bolt, the collaboration with Mobal unlocked more than just profile verifications. It brought structure to a scattered process, improved visibility on the world’s most-used mapping platform, and saved valuable time for the operations team.
As Marta concluded, “I have had a great experience with you guys, so I can warmly recommend Mobal to other businesses.”
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