Announcing Apple Business Connect Integration
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We studied the number of monthly views a restaurant's business profile gets compared to its estimated organic monthly website visits. Our findings reveal a significant variance in online engagement metrics between Google Business Profile impressions and restaurant website organic visits, with Google profiles enjoying an average of seven times more views. Additionally, these profiles' Click-Through Rate (CTR) stands impressively at 19%.
We used Ahrefs website checker for organic visits and Mobals analytics tool for business profile data to analyze the data.
Our analysis underscores Google Business Profiles' preeminent position as the primary source for prospective diners seeking culinary information. The data underscores that restaurants have substantially higher visibility on Google Business Profiles than on their websites. This finding accentuates the Google Business profile's pivotal role in influencing consumer perceptions and channeling traffic toward dining establishments.
Equally noteworthy is the compelling Click-Through Rate (CTR) observed within restaurant business profiles on Google, which stands at 19%. This metric underscores the platform's effectiveness in capturing consumer interest and fostering direct engagement. It underscores the importance of optimizing Google Business Profiles to facilitate seamless interactions between restaurants and potential customers.
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