How ICA Nära Sergels Torg Boosted Google Profile Actions by 75% and Search Visibility by 78% with Mobal

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The challenge

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ICA Nära Sergels Torg, a vibrant grocery store in the heart of Stockholm, grappled with an outdated and unverified Google Business profile. This led to inaccurate information and unattractive visuals, which tarnished customers' first impressions. The store's objective was clear: enhance visibility and attract local customers by optimizing their Google presence.

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ICA Nära Sergels Torg Overcomes Google Profile Challenges to Enhance Customer Impressions and Store Visibility

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ICA Nära Sergels Torg, known for its fresh produce, ready-made meals, and local delicacies, is dedicated to providing a quick and affordable shopping experience tailored to the diverse needs of its customers. However, they faced a major obstacle: difficulties in claiming and verifying their Google profile.

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This challenge prevented them from updating information or removing misleading images that didn’t accurately represent the store. As a result, customers' initial impressions were negatively affected, hindering the store’s growth and online presence.

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"Given to the way people search for information today, it is crucial to be present on Google Search & Maps and have an active profile there. I had no idea so many people see our profile every week..." - Per Uhrström, Store Manager

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The solution 

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Mobal stepped in to address ICA Nära Sergels Torg's Google profile challenges, transforming their online presence. By successfully claiming and verifying the store’s profile, Mobal ensured accurate and up-to-date information, replacing misleading images with visuals that truly reflect the store's brand. Mobal also optimized the profile with engaging content, regularly updated offers, and active management of customer reviews.

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This comprehensive approach not only improved the store's visibility but also strengthened its connection with local customers, turning the Google profile into a dynamic extension of their physical storefront.This also empowered Store Manager Per Uhrström with full control over their online presence, allowing seamless updates and consistent optimization of their profile. By actively responding to reviews, uploading compelling visuals, and posting weekly offers, Mobal ensures that ICA Nära Sergels Torg's Google profile not only stands out online but also effectively captures the attention of the local community.

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"We now have relevant and up-to-date pictures in our profile. Pictures that we can stand behind and that reflect our brand." - Per Uhström, Store Manager

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The results 

The collaboration with Mobal led to:

• 75% increase in actions taken on their Google Business profile.
• 66% increase in profile views year over year.
• 77.6% increase in local searches.

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"It's a huge difference in what the profile looks like today, compared to when we started. The collaboration with Mobal has been very smooth and seamless." - Per Uhström, Store Manager

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Maintaining the digital storefront with Mobal

The collaboration between ICA Nära Sergels Torg and Mobal has been transformative, taking the store's online presence to a new level and delivering impressive results. By tackling the challenges of an outdated and unappealing Google Business profile, ICA Nära Sergels Torg significantly boosts its visibility and brand awareness on Google Search and Maps. Mobal ensures that critical information, like opening hours, contact details, and offers—is always accurate and up-to-date, seamlessly integrating the physical store with its online presence.

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This partnership has led to a complete makeover of the store's profile, attracting customers with enticing visuals, positive reviews, and engaging content. The results speak for themselves: a marked increase in profile actions, views, and local searches, along with a stronger connection to the community.

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