Find out how UFF manages their business profiles to win more customers, improve customer experience and keep a their brand consistent online. By managing their business profiles actively, the actions (direction requests, website visits and calls) in the profiles went up by 139%.
U-landshjälp från Folk till Folk i Finland sr (UFF) is a non-profit foundation that works for climate and global development. Their operations include domestic environmental services in the form of clothing collections, supporting development cooperation in Africa and Asia, and communicating about the foundation's environmental and development work. To support their mission, UFF raises funds by selling used clothing and forming financing partnerships for development programs.
With several different businessprofiles to manage, maintaining their presence on Google was challenging. After starting to use Mobal, UFF increased their reach on Google by 154%.
In this case study, we'll explore the challenges UFF faced and the results they achieved by using Mobal for their company profile management.
We had a chat with Susanne Koskiniemi-Kosunen, Marketing and Content Specialist at UFF. Susanne is responsible for UFFs Social Media Marketing and Business profiles. UFF has 22 stores nationwide, selling second-hand clothing to individualistic dressers, families, and environmentally conscious consumers.
Managing multiple company profiles can be a daunting task, especially if you want to ensure that they are up-to-date and relevant for your target audience. For UFF, responding quickly to reviews was crucial for maintaining a positive image and reputation.
Maintaining several different company profiles up to date was challenging, as was quickly responding to reviews. Most consumers search for information through Google, and we wanted to serve our customers there as well, with quality.
- Susanna Koskiniemi-Kosunen, UFF
UFF faced the challenge of maintaining multiple company profiles and responding to timely customer reviews. They also wanted to improve their Google search visibility to provide quality information to consumers. After using a similar service, they chose Mobal for its ability to schedule offers and campaigns. With Mobal, UFF was able to keep all company profiles up to date and respond to customers quickly with customized response templates.
The implementation was effortless, and we were up and running almost immediately after getting the platform.
- Susanna Koskiniemi-Kosunen
The bulk actions feature allowed them to make changes and update opening hours efficiently. Implementing Mobal was effortless, and the platform was up and running almost immediately, allowing UFF to focus more on improving their Google visibility and content. Overall, Mobal proved an effective solution for UFF to increase their reach on Google.
Our reach on Google has increased immensely.
- Susanna Koskiniemi-Kosunen
The implementation of Mobal proved effective for UFF, resulting in increased reach on Google. Here are the key results:
Using Mobal, UFF has streamlined their profile management and responded to customers more efficiently. As a result, their reach on Google has increased significantly, leading to increased website visits, direction requests, and profile views. If your company faces similar challenges, using Mobal can help save time and resources while improving your visibility on Google.
To see Mobal in action, book a free demo today.
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