UFF Increased Their Reach on Google by 154% with Mobal

U-landshjälp från Folk till Folk i Finland sr (UFF) is a non-profit foundation that works for climate and global development. Their operations include domestic environmental services in the form of clothing collections, supporting development cooperation in Africa and Asia, and communicating about the foundation's environmental and development work. To support their mission, UFF raises funds by selling used clothing and forming financing partnerships for development programs.

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With several different businessprofiles to manage, maintaining their presence on Google was challenging. After starting to use Mobal, UFF increased their reach on Google by 154%.

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In this case study, we'll explore the challenges UFF faced and the results they achieved by using Mobal for their company profile management.

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Key results

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• UFF significantly increased their reach on Google through the collaboration with Mobal.
• During the first half of 2022, the 22 UFF profiles had over 500k unique views, with profile visits increasing by 154% compared to the latter half of the year.
• Actions increased by 139%, indicating increased direct direction requests to visit UFF stores and website visits.
• Mobile devices exploring Google Maps were the most popular means consumers viewed UFF's profiles, with an increase of 79% in unique visits compared to the previous six months.
• Profile Actions grew by 42%, with 50% more direction requests.
• UFF's profiles are now more visually appealing, with up-to-date information and pictures of their locations and the ability to quickly and easily respond to customer reviews.

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We had a chat with Susanne Koskiniemi-Kosunen, Marketing and Content Specialist at UFF. Susanne is responsible for UFFs Social Media Marketing and Business profiles. UFF has 22 stores nationwide, selling second-hand clothing to individualistic dressers, families, and environmentally conscious consumers.

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Challenges with managing multiple business profiles

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Managing multiple company profiles can be a daunting task, especially if you want to ensure that they are up-to-date and relevant for your target audience. For UFF, responding quickly to reviews was crucial for maintaining a positive image and reputation.

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Maintaining several different company profiles up to date was challenging, as was quickly responding to reviews. Most consumers search for information through Google, and we wanted to serve our customers there as well, with quality.

- Susanna Koskiniemi-Kosunen, UFF 

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Main challenges

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• Maintaining several company profiles was challenging, as was responding to reviews quickly
• Most consumers search for information through Google, and UFF wanted to provide quality information there as well
• UFF could not schedule offers and campaigns with their previous provider and needed a solution for this.

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Solution: Increased Reach on Google

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UFF faced the challenge of maintaining multiple company profiles and responding to timely customer reviews. They also wanted to improve their Google search visibility to provide quality information to consumers. After using a similar service, they chose Mobal for its ability to schedule offers and campaigns. With Mobal, UFF was able to keep all company profiles up to date and respond to customers quickly with customized response templates.

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The implementation was effortless, and we were up and running almost immediately after getting the platform.

- Susanna Koskiniemi-Kosunen

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The bulk actions feature allowed them to make changes and update opening hours efficiently. Implementing Mobal was effortless, and the platform was up and running almost immediately, allowing UFF to focus more on improving their Google visibility and content. Overall, Mobal proved an effective solution for UFF to increase their reach on Google.

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The solution summarised

• Mobal made it easy to keep all company profiles up to date and respond to customers faster and better.
• Bulk actions to make changes and update opening hours were the most valuable.
• The ability to quickly and efficiently respond to customer reviews through customized response templates is extremely helpful.
• Mobal was integrated into UFF's communication routine, posting the same content on Google through Mobal.
• Implementation was effortless, and the platform was up and running almost immediately.
• More time was saved to focus on Google visibility and content when basics were taken care of quickly and easily.

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UFFs vision: Use business profiles to go beyond and impress their audience

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Our reach on Google has increased immensely.

- Susanna Koskiniemi-Kosunen

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The implementation of Mobal proved effective for UFF, resulting in increased reach on Google. Here are the key results:

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Key Results

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• During the first six months of 2022, the 22 profiles had over 500k unique views, meaning hundreds of thousands checked the profiles for information in both Maps and Search.
• Despite the pandemic, profile visits increased by 154% compared to the latter half of 2021.
• Actions went up by 139%,the number of direct direction requests to visit the stores increased from 9k to 22k
• Website visits grew by 148%, where users had the profiles as their first touchpoint on their journey to UFF's website.
• During the second half of 2022, UFF saw an increase of views for all Google Business profiles by almost 37% compared to the previous six months.
• Actions in profiles grew by 42%, with 50% more direction requests.
• Website visits and phone calls saw an upward trend during this time as well.

Conclusion

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Using Mobal, UFF has streamlined their profile management and responded to customers more efficiently. As a result, their reach on Google has increased significantly, leading to increased website visits, direction requests, and profile views. If your company faces similar challenges, using Mobal can help save time and resources while improving your visibility on Google.

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To see Mobal in action, book a free demo today.

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