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Explore how Jenny Björklund and her team use Mobal to enhance their digital footprint by managing their business profile across their 10 restaurant locations nationwide.
As a restaurant owner and business manager, Jenny Björklund, together with her husband Michael Björklund, is involved in several successful restaurants, including Smakbyn and Åland Distillery on the Åland Islands. With a passionate commitment and strong leadership, Jenny leads the business with a steady hand.
Michael Björklund, also known as Micke, is a recognized Nordic chef with an impressive track record. He has won Chef of the Year titles in Sweden and Finland and competed in the Bocuse d'Or. In addition to his gastronomic achievements, he is also well-known to the general public from popular TV shows and cookbooks. His passion for cooking and successful career have made him a respected and inspiring figure in the industry.
Jenny and Micke are currently most active at Smakbyn and Åland Distillery, but both are also involved in the Niska restaurants around the country, as well as in Royal Estrad at the Swedish Theater in Helsink and the restaurants Hejm and Fröj in Vaasa.
"The restaurant industry is now changing extremely fast, especially after Covid. In general, I see that people want an experience and to decide quite late on where to eat." Jenny comments.
We asked Jenny what she considers the most important factors in running a successful restaurant. In addition to offering good food, Jenny emphasizes the importance of restaurants being responsive to their customers' needs and desires. She notes an increased demand for experiences among customers and flexibility among restaurants. This means that restaurants today should adapt and offer more than just food. Consumers are increasingly looking for a whole experience when they go out to eat.
"When running a restaurant, you always have to have to understand what your customers want. You must be flexible to change and adapt to your customer's wishes. Having a good profile on Google is crucial, as well as marketing yourself on social media."
Having a strong presence on Google and social media is crucial, and Mobal is a significant resource for managing business information and promoting restaurants online. Through Mobal, Jenny and her team can ensure that customers are easily informed of events and unusual opening hours, among other things, and appear higher in Google search results.
Having started using Mobal a little over a year ago, Jenny and her team are now actively using the platform. Jenny herself has become increasingly involved in recent months. Summer is the peak season for restaurants as the number of visitors increases significantly, making it a critical period for the business's success.
To take advantage of this increased demand, the restaurant's business profile must be up-to-date and appealing. An updated corporate profile is important not only to maximize revenue during the peak season but also to build and maintain customer trust and loyalty in the long term.
"We started using Mobal a little over a year ago, but I have been more involved in the last few months. I am very much looking forward to using Mobal for the summer."
"The biggest reason we started using Mobal is to save time. Time is also money, everyone in the restaurant industry knows that."
One of the challenges Jenny and her team faced before using Mobal was the lack of control over their business profiles on Google, especially given the large number of restaurants they are involved with. They solved this problem by using Mobal. This has facilitated information management and saved the team a lot of time. "The challenge at the start was that we had a lot of restaurants, but we didn't know who had access to them. We didn't know which email addresses were linked to which profile. Everything also went very smoothly and it was easy to get started," comments Jenny.
"The biggest advantage of Mobal is the personalized customer service, which is really appreciated. Everything has gone very smoothly and quickly."
Jenny highlights personalized customer service as one of Mobal's main advantages. The fast and personalized support has made work smoother and more efficient. "A big advantage of Mobal is when we change the opening hours. We do it from one place, and it changes in all locations, super easy and fast. Now we can easily communicate all our information from one platform to all the platforms (Google, Apple, Bing, etc.) that you need to be seen on," comments Jenny.
In addition to having control over their profiles, Mobal's platform has made managing customer reviews easier for Jenny and her team. The intuitive interface and ability to quickly respond to reviews have streamlined the process and saved time. Now, the team can easily ensure that the latest menus are updated. "My favorite features of Mobal, besides the opening hours, are updating menus and pictures. Pictures are very important! When searching for a place, and maybe you don't have time to go through a thousand pictures, you look at the ones that come up first."
With Mobal's help, Jenny and her team have been able to organize and efficiently manage business information online while keeping up with their guests' ever-changing needs and wants. The team now also has a tool to quickly and easily create inspiring and engaging profiles on Google for the upcoming summer season and quickly respond to customer reviews.
I would definitely recommend Mobal to other restaurants, especially if you have multiple restaurants. It saves a lot of time and makes it easy to communicate your message."
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