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Industry Insights

Apple Business Connect: What You Need To Know


With the introduction of Apple Business Connect, businesses now have the ability to customise the appearance of their business listings across Apple Maps, Messages, and other apps.  Apple Business Connect will soon be available on Mobal, enabling businesses to reach their local audience better and ensure the integrity of their online presence. Here’s a closer look at Apple Business Connect and how Mobal’s business listing software can help you reach more of the customers you want to reach.

Apple Introduces Apple Business Connect


The introduction of Apple Business Connect is arguably long overdue if you compare it side-by-side to Google Business Profiles. While Google has allowed business owners to manage their business listings since 2005, Apple previously relied on third-party data from Yelp, Foursquare, Tripadvisor, and other platforms to aggregate ratings, reviews, and other business information.

Apple Business Connect puts the power of business listings right in businesses’ hands. By keeping their Apple Place Card up to date, businesses can make the most of their local marketing and display their information more prominently via Places on Maps.

What Is Apple Business Connect?

Apple Business Connect is a free tool that works with businesses of all sizes, helping them control how their information appears to more than 1 billion Apple users and engage directly with their audience. Essentially, businesses can claim their Apple Maps Place Card and fine-tune the way their information appears on not only Apple Maps but also Messages, Wallet, Siri, and other apps.

Managing all information with bulk features and automation saves much valuable time for multi-location businesses. Businesses with multiple locations can simply connect their Apple Place Cards to Mobal to manage their listings from a single dashboard. Businesses can still expect to see integration with Yelp as Apple Business Connect launches; however, businesses can now expand their listings to include other key details they want their customers to see.


Key Features Of Apple Business Connect

Apple Business Connect gives businesses many more options for customising the appearance of their business listings information and enticing local customers to visit their establishments. 

Here are some of the key features of Apple Business Connect and the Apple Maps Place Card:


Accurate information and up tp date photos

The platform enables businesses to add and update photos and videos and invite actions like making a reservation or ordering food.

Showcases

The new Showcases feature in the Apple Maps Place Card allows businesses to publish special offers and incentives, such as discounts and seasonal menu items. Businesses can then easily update these offers through Apple Business Connect whenever they want to change them. While initially available only in the United States, the Showcases feature is set to roll out globally in the months to come.

Profile actions

The platform also allows businesses to highlight other actions customers can take directly from the Apple Maps Place Card, such as making a hotel reservation on Booking.com or ordering groceries on Instacart.

Complementing the Apple ecosystem

The Apple Place Card also complements other Apple services that businesses may already be using, including Tap to Pay to accept Apple Pay on iPhones and Business Essentials, a subscription service that enables device management, cloud storage, and 24/7 support.


Searches With Local Intent Have Been Growing Significantly

During The past years, some 64% of consumers have used a Google Business Profile to find business information. Moreover, 90% of the world’s smartphone users turn to their phones to locate local businesses. The businesses that appear on the first page of results are the ones most likely to capture the attention of this local audience.

The Apple Place Card, along with a Google Business Profile and other business listings directories, is another tool in owners’ toolboxes to help them improve their local marketing. With Apple Business Connect, businesses have more control over their ability to reach more of their local audience as customers search for places to eat, grab a cup of coffee, shop with their friends, and more.


Apple Business Connect Available On Mobal


With Apple Business Connect available on Mobal, the process of creating and managing business listings is easier than ever. In just a few taps, you can update your listings across the web and make sure that as customers search for businesses like yours, they’ll find the most current information. Plus, the added features of your Apple Place Card allow you to customise your listing for Places on Maps and create a rich user experience that tells a complete story about your business.


To learn more about Mobal business listing software, our integration with Apple Business Connect, and how we can make your business stand out on Apple Maps and across the web, visit Mobal, and contact our sales team.

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Everything you need to know about Instagram Local Pages

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Start managing your business listings today

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Create a free account

Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download guide

Learn how to turn your business listings into active marketing channels

Download guide

Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

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