January 22, 2023

Apple Business Connect: What You Need To Know

April 3, 2024
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Unlock the power of Apple Business Connect to shape your business presence. Personalize appearance on Apple Maps, Messages, and more for effective audience engagement.
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Businesses can now customize their online presence with Apple Business Connect. Apple Business Connect empowers businesses to engage their local audience and uphold their online identity. Here’s a detailed look at Apple Business Connect and its features and benefits.


Apple Introduces Apple Business Connect

The introduction of Apple Business Connect is arguably long overdue if you compare it side-by-side to Google Business Profiles. While Google has allowed business owners to manage their business listings since 2005, Apple previously relied on third-party data from Yelp, Foursquare, Tripadvisor, and other platforms to aggregate ratings, reviews, and other business information.

Apple Business Connect puts the power of business listings right in businesses’ hands. By keeping their Apple Place Card up to date, businesses can make the most of their local marketing and display their information more prominently via Places on Maps.

What Is Apple Business Connect?

Apple Business Connect is a free tool that works with businesses of all sizes, helping them control how their information appears to more than 1 billion Apple users and engage directly with their audience. Essentially, businesses can claim their Apple Maps Place Card and fine-tune the way their information appears on not only Apple Maps but also Messages, Wallet, Siri, and other apps.

Managing all information with bulk features and automation saves much valuable time for multi-location businesses. Businesses with multiple locations can simply connect their Apple Place Cards to Mobal to manage their listings from a single dashboard. Businesses can still expect to see integration with Yelp as Apple Business Connect launches; however, businesses can now expand their listings to include other key details they want their customers to see.

Key Features Of Apple Business Connect

Apple Business Connect gives businesses many more options for customising the appearance of their business listings information and enticing local customers to visit their establishments. 

Here are some of the key features of Apple Business Connect and the Apple Maps Place Card:

Accurate information and up tp date photos

The platform enables businesses to add and update photos and videos and invite actions like making a reservation or ordering food.

Showcases

The new Showcases feature in the Apple Maps Place Card allows businesses to publish special offers and incentives, such as discounts and seasonal menu items. Businesses can then easily update these offers through Apple Business Connect whenever they want to change them. While initially available only in the United States, the Showcases feature is set to roll out globally in the months to come.

Profile actions

The platform also allows businesses to highlight other actions customers can take directly from the Apple Maps Place Card, such as making a hotel reservation on Booking.com or ordering groceries on Instacart.

Complementing the Apple ecosystem

The Apple Place Card also complements other Apple services that businesses may already be using, including Tap to Pay to accept Apple Pay on iPhones and Business Essentials, a subscription service that enables device management, cloud storage, and 24/7 support.


Apple Business Connect is now available On Mobal

With Apple Business Connect available on Mobal, the process of creating and managing business listings is easier than ever. In just a few taps, you can update your listings across the web and make sure that as customers search for businesses like yours, they’ll find the most current information. Plus, the added features of your Apple Place Card allow you to customise your listing for Places on Maps and create a rich user experience that tells a complete story about your business.

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Frequently asked questions

1. What is Apple Business Connect?

Apple Business Connect is a free tool designed to assist businesses in managing how their information appears to over 1 billion Apple users. It allows businesses to control their Apple Maps Place Card and tailor their information across multiple Apple platforms, enhancing engagement with their audience.

2. How does Apple Business Connect compare to Google Business Profiles?

Unlike Google Business Profiles which have been available since 2005, Apple Business Connect is a newer introduction, offering businesses direct control over their listings. While Google relies on third-party data, Apple Business Connect empowers businesses to manage their own information, ensuring accuracy and relevance.

3. What are the key features of Apple Business Connect?

Apple Business Connect offers features such as updating photos and videos, showcasing special offers through the Showcases feature, highlighting profile actions, and seamlessly integrating with other Apple services like Tap to Pay and Business Essentials.

4. How can Mobal enhance the use of Apple Business Connect for businesses?

Mobal streamlines the process of managing business listings by offering a centralized dashboard for multi-location businesses. With Mobal, businesses can efficiently connect their Apple Place Cards and update their listings with ease, ensuring consistency and accuracy across all platforms.

5. Can businesses expect integration with third-party platforms like Yelp?

Yes, while Apple Business Connect launches with integration with Yelp, businesses have the flexibility to expand their listings to include additional key details they want their customers to see, thereby enhancing their online presence.

6. Is Apple Business Connect available globally?

Currently, some features such as Showcases are initially available in the United States, with plans for global rollout in the near future, offering businesses worldwide the opportunity to leverage these powerful tools.

7. How can businesses benefit from using Apple Business Connect on Mobal?

By leveraging Apple Business Connect on Mobal, businesses can ensure that their listings are up-to-date and accurately represented across various platforms, ultimately enhancing their visibility and attracting more customers seeking businesses like theirs.

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