Why should I optimize my Google My Business profile?

Let's face it. Google dominates the search engine traffic with 90%.

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Without thinking of it, we turn to Google on a daily basis for different missions. Not to forget the fact that most of us never get past the first page of our search results. Or have you? Probably not. Every click counts on all online platforms. With a business listing on Google, you are able to increase the chance of making that click the right one for your customer.

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What is a Google My Business Profile?

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A Google Business Profile (formerly known as Google My Business) is a free, fast, and convenient marketing tool for all businesses. Some might call it a digital storefront that actually replaces websites. With the help of it, you can easily be found by the people who want what you’ve got. It´s also an opportunity for you to rank your business in front of your competitors.

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Just listing your business isn´t enough though. The important thing is to keep optimizing it after you´ve listed your business. Don´t leave money on the table. Continue to provide the profile with basic information, pictures, posts, and answer reviews that come in. Google rewards active accounts, keep that in mind when you manage your business listing.

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Why you should use Google My Business?

If you didn't already know, we live in a digital era. Everything is shifting from physical to digital, whether we like it or not. Additionally, we are in a constant hurry, looking for an instant hit. Just the thought of not finding the information you are looking for creates frustration. With an up-to-date Google Business Profile, you are able to create an efficient customer experience for your prospects. 

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To give you some statistics, a recent industry survey gathered data from about 475 local marketers – both agencies and freelancers, showed that Google Business Profiles optimization was considered the most valuable local marketing service in 2021.

‍Lastly, with an appealing and well-optimized Google Business Profile, you get an enormous upside for your business as it is the first point of contact for most consumers before they visit a local business’ physical store or website.

We've gathered to 10 local marketing statistics int the picture of why you should start managing your business listings.

In a nutshell, with Google My Business you have the ability to:

• List your business location on Google Maps and in the local search results.
• Easily provide your customers with essential information such as opening hours, product categories, menus, phone numbers, web addresses and so much more. In other words, an efficient and simple way to keep your customers up to date.
• Improve your SEO (Search Engine Optimization). With Google Business Profiles, you stand out in local searches and rank in front of competitors. Read more about local search marketing here!
• Answer reviews efficiently.
• Gain customer insights; such as how your customers landed on your page.

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One of the best parts is that when you add basic information, pictures, posts, and answer reviews – you automatically rank better in the local search results as Google rewards active profiles.

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Sounds great right? Start optimizing your Google Business Profile today. Create a free account and start managing your business listings.

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