Business Profiles

Why should I optimize my Google My Business profile?

Let's face it. Google dominates the search engine traffic with 90%.

Without thinking of it, we turn to Google on a daily basis for different missions. Not to forget the fact that most of us never get past the first page of our search results. Or have you? Probably not. Every click counts on all online platforms. With a business listing on Google, you are able to increase the chance of making that click the right one for your customer.

What is a Google My Business Profile?

A Google Business Profile (formerly known as Google My Business) is a free, fast, and convenient marketing tool for all businesses. Some might call it a digital storefront that actually replaces websites. With the help of it, you can easily be found by the people who want what you’ve got. It´s also an opportunity for you to rank your business in front of your competitors.

Just listing your business isn´t enough though. The important thing is to keep optimizing it after you´ve listed your business. Don´t leave money on the table. Continue to provide the profile with basic information, pictures, posts, and answer reviews that come in. Google rewards active accounts, keep that in mind when you manage your business listing.

Why you should use Google My Business?

If you didn't already know, we live in a digital era. Everything is shifting from physical to digital, whether we like it or not. Additionally, we are in a constant hurry, looking for an instant hit. Just the thought of not finding the information you are looking for creates frustration. With an up-to-date Google Business Profile, you are able to create an efficient customer experience for your prospects. 

To give you some statistics, a recent industry survey gathered data from about 475 local marketers – both agencies and freelancers, showed that Google Business Profiles optimization was considered the most valuable local marketing service in 2021.

‍Lastly, with an appealing and well-optimized Google Business Profile, you get an enormous upside for your business as it is the first point of contact for most consumers before they visit a local business’ physical store or website.

We've gathered to 10 local marketing statistics int the picture of why you should start managing your business listings.

In a nutshell, with Google My Business you have the ability to:

  • List your business location on Google Maps and in the local search results.
  • Easily provide your customers with essential information such as opening hours, product categories, menus, phone numbers, web addresses and so much more. In other words, an efficient and simple way to keep your customers up to date.
  • Improve your SEO (Search Engine Optimization). With Google Business Profiles, you stand out in local searches and rank in front of competitors. Read more about local search marketing here!
  • Answer reviews efficiently.
  • Gain customer insights; such as how your customers landed on your page.

One of the best parts is that when you add basic information, pictures, posts, and answer reviews – you automatically rank better in the local search results as Google rewards active profiles.

Sounds great right? Start optimizing your Google Business Profile today. Create a free account and start managing your business listings.

Start managing your business listings today

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

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Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

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Learn how to increase discovery and sales on Google

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Learn how to turn your business listings into active marketing channels

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Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

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Start managing your business listings today

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Create a free account

Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download guide

Learn how to turn your business listings into active marketing channels

Download guide

Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

Download guide

Get our latest guide

Download our guide to learn how to optimize your Google Business Profile.

Download our Google Business Guide

Learn how to optimize your Google Business Profile and show up first online with our latest guide.

Learn everything about Business Listings. Download our latest guide.

Your business listings are the first thing customer see online. Learn how to manage yours.

Google reviews: a complete guide

Learn how to get more reviews, manage reviews in Google  Business Profiles, how reviews impact local rankings, how to respond to bad reviews, and more.

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