March 6, 2024

The key benefits of having an active Google My Business profile

March 6, 2024
Today, you cannot only focus on your physical storefront, you have to pay close attention to your online presence. To drive new customers to your business, you need to make sure they find you and that their first impression of your business outweighs the ones of your competitors.
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Today, you cannot only focus on your physical storefront, you have to pay close attention to your online presence. To drive new customers to your business, you need to make sure they find you and that their first impression of your business outweighs the ones of your competitors.

Your Google My Business profile is your digital storefront.

Your business's online presence is crucial for attracting and retaining customers, and your Google Business Profile serves as your digital storefront. In today's digital age, customers expect to easily find businesses like yours on search engines and Maps. By optimizing your Google Business Profile, you not only enhance your visibility but also establish credibility and legitimacy in the eyes of potential customers.

Google is the most important search engine

Google reigns as the most influential search engine, with billions of searches conducted monthly across various industries. A well-optimized Google Business Profile forms the cornerstone of a successful local search strategy. Consider this scenario: a friend seeks to book an appointment at a local hair salon but struggles to locate it on Google Maps due to an unclaimed Google Business Profile. Such oversights can lead potential customers to believe a business is closed or relocated, resulting in lost opportunities.

Statistics underscore the importance of online presence for local businesses, with 97% of people relying on online information to learn about local companies, and 88% of mobile searches for local businesses resulting in immediate action within a day. These figures emphasize the urgency for businesses to claim and actively manage their Google Business Profile listings.

In fact,  97% of people learn more about a local company online than any other medium and 88% of mobile online searches for local businesses result in either a call or business visit within one day after the search is made.HubSpot

Your Google Business Profile serves not only as a digital storefront but also significantly boosts search engine rankings and facilitates word-of-mouth marketing. A well-maintained profile enables businesses to make lasting first impressions, influencing customer perceptions and trustworthiness.

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The key benefits of a Google Business Profile

When a customer is searching for a location or business, they usually want a glimpse of what they can expect when they arrive at your location. This little sneak peek can spark true excitement in new potential customers. The key benefits of having a Google My Business listing are:

  1. Customers find your location and can view it before making a visit
  2. Businesses can have an active conversation with customers online
  3. Businesses can build their reputation by collecting reviews and by replying to reviews
  4. Showcase your business in its best light with engaging and high quality pictures of your business. In fact, photos are an really easy and fast way for potential customers to get an impression of a business and according to research businesses with photos get 42% more requests for directions on Google Maps.

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The customer journey and purchase decision-making process has become much more complex and gone through significant changes during the last years. Therefore, the customer journey should be actively maintained, managed, and measured in order to stay competitive. In order to deliver a superior customer experience, it is vital that the company put the customer at the heart of the company.

Marketers must pay more attention to all of the touchpoints in the customer journey and the role technology and media have on the touchpoints throughout the journey. If you as a local business deliver an extraordinary online experience, by delivering a smooth customer journey and knowing your customer, you will stand out from the competition online. Google Business is an excellent tool for creating a seamless online experience for your customers.

Frequently asked questions

1. How do I claim my Google Business Profile?

To claim your Google Business Profile, simply login to Mobal, sign in with your Google account, and follow the instructions to verify ownership of your business.

2. Can I manage multiple locations on Mobal?

Yes, Mobal allows you to manage multiple locations under one account, making it convenient for businesses with multiple branches or franchises.

3. Is it necessary to update my Google Business Profile regularly?

Yes, it's crucial to update your Google Business Profile regularly to ensure accuracy and relevance for your customers. Updated profiles are more likely to rank higher in search results and attract more potential customers.

4. How can I respond to reviews on my Google Business Profile?

To respond to reviews on your Google Business Profile, log in to your Mobal account, navigate to the "Reviews" section, and select the review you want to respond to. Then, click "Reply" and craft your response.

5. What should I do if my business information on Google Business Profile is incorrect?

If you notice incorrect information about your business on your Google Business Profile, you can suggest edits or claim ownership of the profile to update the information.

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