
The EV charging market isn’t just about installing hardware anymore — it’s about earning visibility, trust, and loyalty in a crowded digital landscape.
To win, every station operator should focus on:
Operators who master these four pillars see 25–40% higher utilization rates and build a recognizable, trusted brand for the EV era.
Let’s break these down.
Google is still the #1 platform drivers use. More than 80% of EV owners check Google Maps before charging.
First, check out the Step-by-step guide: How to Add Your EV Charging Station to Google Maps
With over 200 million active CarPlay users globally, Apple Maps is becoming equally critical for EV drivers, especially in the premium market.
💡 Pro tip: Apple Maps often pulls business data from Yelp, TomTom, and local data providers — so make sure your station is listed consistently across these too.
Don’t stop at Google and Apple. List your station on:
These apps integrate directly into EV dashboards and AI route planning tools.

EV drivers make decisions fast. If two chargers are nearby, they’ll pick the one with reviews, photos, and clear details.
Data shows that listings with 50+ reviews and high-quality photos get 2.7x more clicks than empty profiles.
The best charging stations aren’t just functional; they’re destinations.
This drives loyalty and word-of-mouth, which is the most organic form of promotion.
Promotion isn’t a one-time launch; it’s continuous.
Stations that monitor and optimize regularly see 25–40% higher utilization rates than those that don’t.
For operators ready to scale beyond basics:
These tactics put your station ahead in a market where AI-driven decision-making will soon dominate.
When you align visibility, trust, engagement, and optimization, your charging station shifts from being a utility to being a preferred destination.
This isn’t just about filling chargers; it’s about building a sustainable growth engine for the EV era.
The best way is a multi-channel strategy: list your station on Google Maps and Apple Maps, optimize your profile with reviews and photos, list on EV apps like PlugShare, and build local partnerships to attract repeat drivers.
You can add your station by creating a Google Business Profile, selecting “Electric Vehicle Charging Station” as your category, and verifying your location. Once verified, add details like charging speed, connectors, hours, and pricing.
Yes. Use Apple Business Connect to list your charging station. This ensures EV drivers see your location in Apple Maps and CarPlay navigation, which is widely used by premium EV drivers.
Reviews influence trust and visibility. Stations with strong reviews and photos are 2–3x more likely to be chosen by drivers compared to listings without reviews. Positive reviews also boost your ranking in both Google Maps and Apple Maps.
In addition to Google and Apple Maps, list on:
These apps integrate into in-car navigation and route planning, making them essential for visibility.
Provide amenities (Wi-Fi, restrooms, cafés), run promotions with nearby businesses, and respond to reviews. Stations that focus on driver experience build loyalty and see higher utilization.
At Mobal, we help EV charging operators take control of their online visibility — across Google, Apple, and every major EV platform. From one dashboard, you can manage listings, collect reviews, and monitor performance to drive more drivers to your stations.
Ready to make your station the first choice for every EV driver?
Book a Demo to see how Mobal helps you grow smarter — one charge at a time.