Google is removing multiple parts of the Business Profile analytics. We've gathered the most important things you need to know about the update.
As per Google’s Deprecation schedule, Google will remove data regarding local post views, CTA actions, maps, and search impressions from the analytics page. We gathered the most important details to be aware of. Removing the analytics as a part of Google’s update in their Business Profile API. Businesses that use Google’s API should consider migrating to the new Business Profile Performance API.
Alongside the previously listed features that are being removed, here are a few more:
The features and analytics will be removed by the 20th of February, 2023. For many businesses, the analytics are already not showing.
The removal of these analytics is going to have an impact on how businesses can track the performance of their Google Business Profiles. Although many metrics are now going away, essential metrics are still available for measurement.
Some of themetrics that are being removed:
*Available for restaurants.
While some metrics are going away, we are also getting some new ones. With the new metrics, businesses will be able to more precisely monitor the performance of their product sections and add images that show on their food menus.
Product section analytics have been in the discussions around different forums for a while, and now Google is finally releasing analytics for them. With this feature, businesses can measure which products are viewed and clicked the most and build better product sections and improve their customer journeys with that information.
For the images in the food menus, Google has already allowed uploading images to food menus for a while. The photos will be shown in the profiles when browsing the menu. Previously, the images were only uploaded to the image section of the profile.
Now customers can see the photos of the business's food while scrolling through the menu, granted that the business is utilizing the feature and uploading high-quality images onto their business profile food menus.
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