Google removes post views, CTA, and search analytics from Google Business

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As per Google’s Deprecation schedule, Google will remove data regarding local post views, CTA actions, maps, and search impressions from the analytics page. We gathered the most important details to be aware of. Removing the analytics as a part of Google’s update in their Business Profile API. Businesses that use Google’s API should consider migrating to the new Business Profile Performance API.

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Changes to insights data in Google Business profiles

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Alongside the previously listed features that are being removed, here are a few more:

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• Search queries (Brand, Discovery, and Direct).
• Views on images uploaded by merchants and customers.
• Clicks on direction requests.

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The features and analytics will be removed by the 20th of February, 2023. For many businesses, the analytics are already not showing.

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How is this affecting my performance tracking?

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The removal of these analytics is going to have an impact on how businesses can track the performance of their Google Business Profiles. Although many metrics are now going away, essential metrics are still available for measurement.

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Some of themetrics that are being removed:

• Overall profile views.
• Device views.
• Top keywords.
• Amount of website visits through the profile.
• Amount of bookings and menu views*
• Amount of calls made from profile.

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*Available for restaurants.

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New Google Business Insight metrics

While some metrics are going away, we are also getting some new ones. With the new metrics, businesses will be able to more precisely monitor the performance of their product sections and add images that show on their food menus.

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Product section analytics

Product section analytics have been in the discussions around different forums for a while, and now Google is finally releasing analytics for them. With this feature, businesses can measure which products are viewed and clicked the most and build better product sections and improve their customer journeys with that information.

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Images in food menus

For the images in the food menus, Google has already allowed uploading images to food menus for a while. The photos will be shown in the profiles when browsing the menu. Previously, the images were only uploaded to the image section of the profile.

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Now customers can see the photos of the business's food while scrolling through the menu, granted that the business is utilizing the feature and uploading high-quality images onto their business profile food menus.

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