Request a demo

Your request has been received successfully.
Up next, our Sales team will be in touch with you within 24 hours.
Oops! Something went wrong while submitting the form.
Business Profiles

Google removes post views, CTA, and search analytics from Google Business

Google is removing multiple parts of the Business Profile analytics. We've gathered the most important things you need to know about the update.

As per Google’s Deprecation schedule, Google will remove data regarding local post views, CTA actions, maps, and search impressions from the analytics page. We gathered the most important details to be aware of. Removing the analytics as a part of Google’s update in their Business Profile API. Businesses that use Google’s API should consider migrating to the new Business Profile Performance API.

Changes to insights data in Google Business profiles

Alongside the previously listed features that are being removed, here are a few more:

  • Search queries (Brand, Discovery, and Direct).
  • Views on images uploaded by merchants and customers.
  • Clicks on direction requests.

The features and analytics will be removed by the 20th of February, 2023. For many businesses, the analytics are already not showing.

How is this affecting my performance tracking?

The removal of these analytics is going to have an impact on how businesses can track the performance of their Google Business Profiles. Although many metrics are now going away, essential metrics are still available for measurement.

Some of themetrics that are being removed:

  • Overall profile views.
  • Device views.
  • Top keywords.
  • Amount of website visits through the profile.
  • Amount of bookings and menu views*
  • Amount of calls made from profile.

*Available for restaurants.

New Google Business Insight metrics

While some metrics are going away, we are also getting some new ones. With the new metrics, businesses will be able to more precisely monitor the performance of their product sections and add images that show on their food menus.

Product section analytics

Product section analytics have been in the discussions around different forums for a while, and now Google is finally releasing analytics for them. With this feature, businesses can measure which products are viewed and clicked the most and build better product sections and improve their customer journeys with that information.

Product analytics are already showing in some profiles, but most still have an empty space in their Business Profile Performance.

Images in food menus

For the images in the food menus, Google has already allowed uploading images to food menus for a while. The photos will be shown in the profiles when browsing the menu. Previously, the images were only uploaded to the image section of the profile.

Now customers can see the photos of the business's food while scrolling through the menu, granted that the business is utilizing the feature and uploading high-quality images onto their business profile food menus.

Google encourages businesses to upload images to their food menus to "increase dish views."

Schedule an intro to Mobal

Manage all your listings in a single sleek dashboard and easily update multiple locations with the help of AI and automation.

Contact Sales

Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download guide

Learn how to turn your business listings into active marketing channels

Download guide

Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

Download guide

Start managing your business listings today

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks.

Get Started

Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download guide

Learn how to turn your business listings into active marketing channels

Download guide

Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

Download guide

Learn how to manage your reviews on Google

Download our latest guide to learn how to get more reviews on Google.

Download the Automotive 2023 Trend Report

Learn about the latest in local marketing for innovative automotive business owners and marketers.

Learn everything about Business Listings. Download our latest guide.

Your business listings are the first thing customer see online. Learn how to manage yours.

Google reviews: a complete guide

Learn how to get more reviews, manage reviews in Google  Business Profiles, how reviews impact local rankings, how to respond to bad reviews, and more.

Start your free trial

Sign up to Mobal to take control of your local business listings and grow your business online. Create your free account, today.

Create free account

Related posts