
The problem: Outdated hours. Wrong address. Missing menu. AI search engines notice all of it.
If your information isn't consistent across the web, you're invisible. When a customer asks Google, "Are they open?" and gets the wrong answer, that's on you.
The reality: 42% of businesses have incorrect hours listed somewhere online. That's not a small problem.
The fix:
The problem: "Best pizza in Helsinki best pizza best pizza" doesn't fool anyone anymore. Especially not AI.
AI search engines are smart. They understand what actually helps people. If your content reads like a robot wrote it, AI knows—and ranks it lower.
The reality: 94% of featured snippets have naturally integrated keywords, not forced repetition.
The fix:
The problem: Reviews aren't just nice to have. They're a trust signal AI can't ignore.
The reality:
Not getting reviews? You're losing visibility.
The fix:
The problem: Photos, videos, menus, FAQs—AI wants the full picture.
A text-only website looks outdated to both customers and search algorithms.
The reality: Websites with video get 51% more traffic on average.
The fix:
The problem: Google Business Profile, Yelp, TripAdvisor—if you're not on these, your competitors are winning.
AI search pulls from these sources first.
The reality: Complete profiles get 2.7x more clicks than incomplete ones.
The fix:
The problem: Customers have real questions: "Do you have vegan options?" "Is there parking?" "Can I book online?"
If your website doesn't answer these, you're missing sales.
The reality: Featured snippets appear in 30-40% of search results. AI is obsessed with Q&A content.
The fix:
The problem: Google's algorithm changes thousands of times a year. Standing still means falling behind.
The reality: Actively maintained websites see 50% better ranking stability than stagnant ones.
The fix:
The problem: 92% of people search on mobile. If your site is slow or hard to navigate, you lose them immediately.
The reality: A one-second delay in page speed reduces conversions by 7%.
The fix:
The problem: If you don't know what's working, you can't improve.
The reality: Businesses that track analytics see 35% higher conversion rates.
The fix:
The problem: AI search keeps evolving. Treating it as a one-time project means losing ground constantly.
The businesses winning aren't doing something special. They're just staying active and learning.
The fix:
You don't need to be a tech expert to win at AI search. You just need to be consistent.
Fix your info. Get reviews. Create helpful content. Maintain your presence. Track your results. Keep learning.
The businesses dominating AI search right now are the ones doing these basics well. Not the biggest companies. Not the richest. The most consistent ones.
Your move. Start with one thing this week. Fix your business information or ask for your first review. Small steps compound.