Restaurants
February 5, 2025

Apple Business Connect for Restaurants: Starter Guide

Optimize your restaurant’s Apple Business Connect profile to attract more diners. Learn best practices for consistent info, high-quality photos, customer engagement, and Siri search visibility.
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Published on
February 5, 2025
Key takeaways

If your restaurant isn’t on Apple Maps, you’re missing out on customers searching for their next meal. With Apple Business Connect, you can take control of how your restaurant appears across Apple’s ecosystem—on Maps, Siri, and more.

This guide walks you through the essentials of setting up and optimizing your restaurant’s profile so you can attract more diners and keep them coming back.

What is Apple Business Connect?

Apple Business Connect is a free tool that lets business owners manage their presence on Apple Maps. You can update your restaurant’s details, showcase your menu, add photos, and even offer special promotions—all directly from Apple’s platform.

Why Restaurants Should Use Apple Business Connect

Your customers are already using Apple Maps to find places to eat. Having an up-to-date and engaging profile helps you:

Get Discovered – Appear in local searches when diners look for restaurants nearby.
Provide Key Info – Display your hours, address, contact details, and website link.
Showcase Your Menu – Let customers see what’s on offer before they visit.
Share Promotions & Updates – Highlight special deals, seasonal menus, or new locations.
Make Reservations & Orders Easy – Connect with third-party booking and delivery services.

How to Set Up Your Restaurant on Apple Business Connect

1. Claim Your Business

Go to Apple Business Connect and sign in with your Apple ID. Search for your restaurant and claim ownership. If it’s not listed, you can add it manually.

2. Add Essential Details

Fill in your restaurant’s name, location, phone number, website, and hours of operation. Make sure everything is accurate—this is what customers will see when they find you.

3. Upload Photos & Menus

A picture is worth a thousand words, especially in the restaurant business. Upload high-quality images of your food, interior, and branding. If available, add a direct menu link so customers can see what you offer.

4. Enable Actions

Apple Business Connect integrates with reservation systems and food delivery platforms, making it easy for customers to book a table or order food directly from your profile.

5. Post Updates & Offers

Use the Showcases feature to promote special deals, seasonal events, or menu changes. These updates appear at the top of your listing and keep customers informed.

6. Track Your Performance

Apple provides insights on how customers interact with your listing. Track searches, views, and actions taken so you can refine your strategy over time.

Optimize Your Apple Business Connect Profile

Once your profile is live, keep it updated and engaging with these best practices:

  • Refresh photos regularly to highlight new dishes or renovations.
  • Use Showcases to share limited-time promotions.
  • Ensure menu links work and lead to a mobile-friendly page.
  • Monitor customer actions to see how many people are clicking for directions, calling, or ordering.

Make It Easy for Customers to Find and Choose Your RestaurantA strong Apple Business Connect profile helps you stand out in search results, attract more diners, and drive more revenue. Set up your profile today and put your restaurant on the map.

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