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Industry Insights

10 local SEO statistics that matter in 2023

Having an active local marketing strategy is the key to success for many businesses, whether you have one store or a hundred.

So! How do you perfect your local marketing strategy? Well, in order to drive people to your business, you must put time and effort into your local search engine optimization. Local search engine optimization is just like SEO but focuses on reaching local customers in your area. By actively managing your business listings and local SEO, more people will find your business, which results in more sales for you. Tada.

If you aren't convinced yet, here are a few statistics that prove why you (yes, you!) should start managing your business listings in 2023:

1. 72% of consumers that search locally shop locally... often within five miles.

Want better foot traffic? Here's your three word answer to that: better local SEO. 

Local SEO can drive significant amounts of leads, traffic, and revenue. Consumers today rely on sources like Google Maps, Instagram, and Apple Maps to find the info they need, most often very shortly before showing up at a physical location. This is just one of the many reasons to keep your online business listings in shape and updated.
(Source: HubSpot Marketing Statistics)

2. Restaurants with an actively managed business profile on Google get 79% more Google reviews

Nearly 4 out of 5 consumers today trust online reviews as much as they trust their own family and friends. This is a good thing for local businesses, because good reviews online can give your business a big credibility boost without you having to spend a penny. Google reviews also have a great impact on your search engine ranking within Google and help with both SEO and your reputation. It's a win-win situation all around! ☺️
(Source: 
mobal.io)

3. Restaurants with an actively managed Google Business Profile get 89% more calls, website visits, and direction requests from their Business Profile on Google

Your Google Business Profile is the new front door to your business. By actively updating it with new information, you're keeping the doors open for new customers. Who wouldn't say no to an 89% increase in important aspects of their business? 

(Source: mobal.io)

4. 78% of consumers use the internet to find information about local businesses more than once a week

😎🫵 Hey! You're reading these words on the internet. And you're not alone: 63.5% of the world — 5.07 billion people — are online. The internet has completely changed the way the world does business, and local businesses can especially benefit from this global shift:

  • 78% of consumers search locally more than once a week.
  • 21% of consumers search for local information every day.

What does this mean to you? To have a chance of converting these searches into in-store traffic, appointments, and paying customers, you need to be visible in local organic searches.
(Source: BrightLocal)
5. An astonishing 78% of local searches on mobile result in an offline purchase

Nearly 80% of all local searches online on mobile phone results in a conversion. Having a local search strategy in place has a true impact on your business's success.
(Source: Safari Digital) 


6. A huge amount of users (75%) don’t even scroll past the first page of search results

Consumers today are extremely fast when scanning search results. In seconds, most folks click a few links, and then go on their way. This means you must be visible - and memorable - on the first page of search results in order to capture people's attention.

We promise you won't need jazz hands or a big song and dance to stick out... just Mobal.io. 😌

(Source: HubSpot, Search Engine Watch)

7. Over 50% of ‘near me’ searches result in a physical store visit.

Getting hangry? "Pizza near me". Getting hairy? "Salons near me." People search locally all the time for what they need, when they need it. Your local SEO rankings will help you get to the top of their search results, and ultimately get more business for your business.

(Source: Media Post)

8. 72% of consumers follow brands on social media to get discounts.

😏 There's nothing wrong with a little kickback every once in a while. Having a good online business listing can lead potential consumers to following your business across social media platforms. And that's where you can entice they to stick with you even more. Giving your most loyal local followers a discount code can ensure they'll help spread the word even further!

(Source: Media Post)

9. Over 60% of searchers will disregard a business if they can’t find it online

If your business is not online these days, you're obsolete.  Today, consumers don't trust businesses that don't have their business information available online. It doesn't matter what industry your business is in: shoppers and consumers alike want to know who they're giving their hard-earned money to!

(Source: Safari Digital) 

10. Almost 9 out of 10 consumers (86%) use Google Maps to find a local business

Is your business present on Google Maps? It better be. 86% of consumers use Google Maps to find their way to a local business. This number absolutely proves the importance of having an updated Google Business Profile.

It will also help you having to give directions over the phone. Remember that? It's not 1995 anymore, no matter how many times you listen to 'Wonderwall'!

(Source: Safari Digital

Start managing your business listings today

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Turn reviews on Google into in-store sales

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Learn how to turn your business listings into active marketing channels

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Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

Download guide

Start managing your business listings today

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Create a free account

Automate your business listings management

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download guide

Learn how to turn your business listings into active marketing channels

Download guide

Everything you need to know about Instagram Local Pages

Learn how to reach more local customers on Instagram with our comprehensive guide

Download guide

Knowledge is power.
Get our latest guide for unlimited* power.

Download our latest guide to learn how to optimize your Google Business Profile in minutes.
Just click the 'download' button right here ->

* Well,  
potentially unlimited power. We're not Thanos.

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