The State of Local Marketing in 2024: Retail Businesses

Top local marketing trends for retail businesses in 2024

In the ever-evolving retail marketing landscape, staying ahead of the curve is crucial for businesses to thrive. As we step into 2024, it's essential to understand and embrace the latest trends that will shape the local marketing scene.

The journey from searching for a product, to buying is often a non-linear road where the potential buyer interacts with multiple touchpoints before deciding to buy.

While traditional marketing strategies are still relevant, the shift in focus to online and omnichannel retail marketing is crucial to keeping a brick-and-mortar business afloat in 2024.

Download the 2024 local marketing report for retail businesses:

Learn about the latest in local marketing for innovative retail business owners and marketers.

Inside the report you’ll find:

Many technologies and trends will remain strong from 2023 and gain popularity in 2024. This report explores what retail businesses can do to elevate their local marketing efforts to reach out to customers in their neighborhoods in the coming year.

Analysis of the local marketing trends for retail in 2024:

- From the importance of omnichannel marketing to business listings and engaging with the local community.
- Tools to help you bring the local marketing trends to life and ensure local customers find your retail store.
- Industry insights from Mobal local marketing experts and real-life examples from Mobals customers and the effect local marketing has had on their businesses.

Why local marketing for retail businesses matter

Local marketing for a retail businesses is vital because it allows the business to become known in the local neighborhood and to individuals, attract new customers and promote themselves.


Of the world population look at first-page results.


of people learn about new business online.


of consumers have used a Google Business profile to find business information. 

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Download the Local Marketing Report for Retail

Learn about the latest in local marketing for innovative retail business owners and marketers.