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Photo credit: Vapriikki / Saarni Säilynoja
Nestled in the heart of Tampere, the Postal Museum stands as a custodian of communication history, unravelling the threads of postal services from past to future. At the helm of the museum's communication efforts is Mirka Ylä-Mattila, a seasoned professional who has been involved in shaping the museum's narrative since 2015. Mirkas responsibilities include informing the public about the Postal Museum through press releases, managing social media channels and advertising, and contributing to the content production of exhibitions.
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Join us on a journey through the history of the Finnish Postal Museum, now taking a digital leap by optimizing their Google Business profile with Mobal. Founded in 1927 in Helsinki and later moving to Tampere's Museum Centre Vapriikki in 2014, the foundation is committed to preserving and showcasing the cultural heritage of Finnish postal services. Explore how, rooted in its rich history, the Postal Museum embraces modern strategies to share its story, from the directorship of Hj. Lagerborg to today's digital era.
The Postal Museum, like many institutions, was struggling with the intricate maze of managing their Google Business profiles. The sporadic updates due to the challenging usability of the native Google Business dashboard posed a hurdle in maintaining an up-to-date and engaging business profile.
“The Google business profile is an important business card that is worth investing in with professional help.” - Mirka Ylä-Mattila
The Finnish Postal Museum started by using Mobals expert service for managing their business profile and then transitioned to using Mobals platform for managing their Google Business profile by themselves, and ensure that their Apple place card contains all the basic information.
In an effort to streamline the Postal Museum's online presence, Mobal offered a comprehensive solution for the museum. Mirka, the museum's Communication Planner, sought an alternative for the Google Business dashbaord's intricacies. Mobal's user-friendly interface and clear guidance during implementation emerged as the much-needed solution to address these challenges.
“A positive experience with excellent customer service.” - Mirka Ylä-Mattila
The implementation of Mobal proved to be a seamless and straightforward process, characterized by its user-friendly design. Mirka mentions “What made the experience so good was the excellent assistance provided throughout the journey. The team's commitment to guiding and supporting the Postal Museum during the implementation phase was instrumental in ensuring a smooth onboarding.”
With Mobal, the Postal Museum has experienced a transformative shift in its Google Business profile. Regular updates became the norm, thanks to Mobal's easy to use platform.
“Updating the Google profile is easier and more efficient, saving time for us.” Mirka Ylä-Mattila
Since starting with Mobal, the Postal Museum has experienced a notable uptick in visitor numbers to both the museum and its events, signalling a positive impact on audience engagement. Analytical insights underscore this success, revealing an increase in profile views and event participation following the collaboration with Mobal. Particularly striking is the rise in map views, indicating a heightened interest in the museum's location and offerings.
These tangible results demonstrate the role of the business profile in driving increased visibility and accessibility for visitors, fostering a more vibrant and connected community around the museum.
Today the Postal Museum has an impressive average rating of 4.6 on Google. Leveraging Mobal, they proactively respond to reviews, expressing gratitude for positive experiences and addressing concerns with a commitment to continuous improvement. This interactive approach not only strengthens their relationship with their visitors but also showcases a dedication to providing an enriching experience for all who engage with the museum.
With a keen eye for detail, the Finnish Postal Museum shares a visual narrative through images and engaging posts that showcase the rich tapestry of Finnish postal history. From historic artefacts to vibrant exhibits, each image captures the essence of the museum's cultural heritage. The thoughtful curation of visual content not only enhances their Google Business profile's appeal but also serves as an invitation for virtual exploration, enticing visitors to discover the museum's diverse offerings.
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