Ravintola Sunn gets 72% more actions taken in their Google Business profile resulting in more table bookings

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The Challenge

Like many other restaurants, Restaurant Sunn in Helsinki initially lacked an optimized Google Business profile. Key elements missing from their profile included:

• Opening hours
• Enticing photos
• Compelling posts with calls-to-action

Additionally, their profile featured a confusing third-party link to a booking system, likely driving potential customers away.

The Solution

Mobal stepped in to revamp Restaurant Sunn’s Google Business profile, emphasizing their core business of weekly lunches and weekend brunches. The primary goals were to:

• Simplify the customer journey from initial interest to booking a table with just one click.
• Use Google as the platform to inform new and existing customers about weekly dishes and offer a simple table reservation service.

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Implementation by Mobal

Mobal is today actively managing Restaurant Sunn’s Google Business profile. The first step when starting the collaboration was to ensure all information was accurate and up-to-date. To enhance the profile, Mobal added:

• Enticing, mouth-watering pictures
• A logo
• Engaging, informative posts

These enhancements led to a significant increase in views, clicks, and engagements.

Through meaningful posts and targeted call-to-actions, Mobal simplified the customer journey from a casual viewer to a table booking. This eliminated potential customer confusion and dramatically increased the credibility of Restaurant Sunn.

Results from the Collaboration

The tangible results from this collaboration are impressive:

• Overall profile views increased by 52%.
• In the first three months, the profile received nearly 400,000 inbound views.
• Profile actions (website clicks, calls, or direction requests) increased by 72%.

Before Mobal’s collaboration, Restaurant Sunn recorded zero concrete interactions. In the three months following the collaboration, almost 120 clicks were made from the posts’ call-to-actions. Streamlined calls-to-action now take viewers directly to the online booking system. Additionally, Google reports that around 90% of those who click on direction requests actually visit the restaurant, leading to an increase in foot traffic.

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Improved Ranking and More Table Bookings

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This increased activity in Restaurant Sunn’s Google Business profile has significantly improved their SEO ranking in searches for terms like "brunch" and "lunch in Helsinki." Collaborating with Mobal has dramatically enhanced their online presence, resulting in more views, clicks, reservations, and happy customers.

Restaurant Sunn’s success story showcases how a well-managed Google Business profile can lead to greater online visibility and customer engagement, making it another example of a satisfied Mobal customer enjoying enhanced success.

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