December 3, 2021

Ravintola Sunn gets 72% more actions taken in their Google Business profile resulting in more table bookings

Summary of case study
Their Google Business profile lacked opening hours, enticing pictures, or compelling posts with call-to-actions, which are three of the most essential parts of a well-optimized, compelling Google Business profile. What Sunn’s profile did have, however, was a third-party link to a booking system, although this probably caused confusion to potential customers, likely driving them away.
 Through meaningful posts and targeted, effective call-to-actions, we were able to simplify the customer journey from a casual viewer to a table booked. Not to mention, with the posts, pictures, and descriptive information all being targeted, meaningful and aligned, we eliminated any potential customer confusion and dramatically increased the credibility of Restaurant Sunn. 
At a glance
Ravintola Sunn
1 Restaurant
Helsinki, Finland
Ravintola Sunn is a popular restaurant in the heart of Helsinki.
December 3, 2021
No items found.
Ravintola Sunn is a popular restaurant in the heart of Helsinki.
Helsinki, Finland
Company size
1 Restaurant
Ready to get started?
Contact sales

When attracting new customers, Google is often the first point of contact. Think about it: when you visit a new city and want to find a place to eat, where do you turn? Google, right? This illustrates the crucial importance of a well-optimized Google Business profile.

The Challenge

Like many other restaurants, Restaurant Sunn in Helsinki initially lacked an optimized Google Business profile. Key elements missing from their profile included:

  • Opening hours
  • Enticing photos
  • Compelling posts with calls-to-action

Additionally, their profile featured a confusing third-party link to a booking system, likely driving potential customers away.

The Solution

Mobal stepped in to revamp Restaurant Sunn’s Google Business profile, emphasizing their core business of weekly lunches and weekend brunches. The primary goals were to:

  • Simplify the customer journey from initial interest to booking a table with just one click.
  • Use Google as the platform to inform new and existing customers about weekly dishes and offer a simple table reservation service.

Implementation by Mobal

Mobal is today actively managing Restaurant Sunn’s Google Business profile. The first step when starting the collaboration was to ensure all information was accurate and up-to-date. To enhance the profile, Mobal added:

  • Enticing, mouth-watering pictures
  • A logo
  • Engaging, informative posts

These enhancements led to a significant increase in views, clicks, and engagements.

Through meaningful posts and targeted call-to-actions, Mobal simplified the customer journey from a casual viewer to a table booking. This eliminated potential customer confusion and dramatically increased the credibility of Restaurant Sunn.

Results from the Collaboration

The tangible results from this collaboration are impressive:

  • Overall profile views increased by 52%.
  • In the first three months, the profile received nearly 400,000 inbound views.
  • Profile actions (website clicks, calls, or direction requests) increased by 72%.

Before Mobal’s collaboration, Restaurant Sunn recorded zero concrete interactions. In the three months following the collaboration, almost 120 clicks were made from the posts’ call-to-actions. Streamlined calls-to-action now take viewers directly to the online booking system. Additionally, Google reports that around 90% of those who click on direction requests actually visit the restaurant, leading to an increase in foot traffic.

Improved Ranking and More Table Bookings

This increased activity in Restaurant Sunn’s Google Business profile has significantly improved their SEO ranking in searches for terms like "brunch" and "lunch in Helsinki." Collaborating with Mobal has dramatically enhanced their online presence, resulting in more views, clicks, reservations, and happy customers.

Restaurant Sunn’s success story showcases how a well-managed Google Business profile can lead to greater online visibility and customer engagement, making it another example of a satisfied Mobal customer enjoying enhanced success.

Schedule an intro to Mobal

Manage all your business profiles in a single sleek dashboard.

Want the same success? Get started today.

Manage all your profiles in a single sleek dashboard and easily update multiple locations with a few clicks