June 22, 2023

Momotoko: Mastering the Online Landscape and Driving Restaurant Growth with a 316% Increase in Direction Requests

Summary of case study
Problem
Before partnering with Mobal, Momotoko struggled to keep up with the demanding task of maintaining accurate and up-to-date profiles as they where expanded rapidly.
Solution
Revolutionizing Momotoko's Profile Management and Customer Engagement with Mobal. Today, their profiles get +223% more views, attracting more hungry customers than ever.
At a glance
Company
Momotoko
Industry
Food & Beverage
Locations
12 Restaurants
Country
Finland & Estonia
Description
Momotoko is a renowned restaurant that has experienced tremendous growth since its establishment in 2015. With 12 locations across Finland and Estonia, Momotoko has become a culinary destination.
June 22, 2023
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About
Momotoko is a renowned restaurant that has experienced tremendous growth since its establishment in 2015. With 12 locations across Finland and Estonia, Momotoko has become a culinary destination.
Locations
Finland & Estonia
Industry
Food & Beverage
Company size
12 Restaurants
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We are delighted to share the inspiring story of Momotoko, a renowned restaurant that has experienced tremendous growth since its establishment in 2015. With 12 locations across Finland and Estonia, Momotoko has become a culinary destination.

Momotoko is a leading culinary establishment renowned for its exceptional Japanese-inspired cuisine and remarkable dining experiences. With a strong commitment to excellence, Momotoko has established itself as a trusted brand, offering a fusion of traditional and contemporary flavors that satisfy even the most discerning palates.

From meticulously crafted dishes prepared by highly skilled chefs to an atmosphere that invites you to a new school Japanese experience, Momotoko is a must-visit destination. At Momotoko, the art of noodle-making is a cherished tradition. Every batch of ramen noodles is carefully handcrafted in their kitchen. Following a time-honored Japanese recipe, they blend the finest ingredients to create a harmonious blend of flavors.

Transforming Momotoko's Online Presence: Erik, the CMO, Shares the Impact of Mobal's Solution

Meet Erik-Herald Valter, the Chief Marketing Officer of Momotoko. Erik recounts their journey and Mobal's role in transforming their online presence. Before collaborating with Mobal, Momotoko faced challenges in managing their Google business profiles. Today, Momotoko uses Mobals managed service to ensure their business profiles shine the brightest online.

With expansion came the need for a dedicated effort to ensure their profiles were consistently updated and maintained. "The moment Mobal entered the picture, our profiles changed for the better," Erik explains. "Mobal's comprehensive solution relieved Momotoko from the burden of manually handling our Google profiles." He emphasizes the seamless experience and peace of mind, saying, "Using Mobal is basically not using Mobal."

Revolutionizing Momotoko's Profile Management and Customer Engagement: 223% more profile views

"Before partnering with Mobal, we struggled to keep up with the demanding task of maintaining accurate and up-to-date profiles as we expanded rapidly," Erik shares. "With Mobal's expertise and dedication, we now have the assurance that our profiles are always current and aligned with our brand vision."

When it comes to managing customer reviews, Erik highlights Mobal's efficiency. "Mobal ensures our customer feels heard and valued," he says.

Erik describes the collaboration and emphasizes its efficiency and positive impact on their day-to-day operations. "With Mobal taking care of our profiles, we can focus on what we do best—creating remarkable dining experiences for our guests," he affirms.

Concrete improvements in Momotoko's online presence have been evident since partnering with Mobal. “We've witnessed a surge in direction requests from eager customers looking to explore our various locations," Erik reveals. The profiles have also experienced a significant rise in rankings and increased visibility on Google.

A strong human connection in the digital landscape

When asked about the most valuable features of Mobal, Erik emphasizes the comprehensive solution. "From managing reviews to ensuring accurate opening hours and maintaining an engaging presence on Google, Mobal covers it all," he explains. "Promptly reviewing and responding to customer reviews is critical, and Mobal helps us achieve that. Their holistic approach to profile management has significantly contributed to Momotoko's success."

Erik strongly advises other restaurants or companies facing similar challenges to explore solutions like Mobal. "There are limitations to what one can achieve alone," he says. "Partnering with a strong and dedicated team to manage profiles effectively is crucial."

Reflecting on the partnership, Erik acknowledges the human connection as the most pleasant surprise amidst the digital landscape. "Despite being a digital company, Mobal has demonstrated a genuine interest for Momotoko's best interests," he reveals. "The personalized care and attention they provide have strengthened the collaboration and solidified our trust in Mobal."

Transforming Momotoko's Online Presence: better visibility online and more customers finding their restaurants

In conclusion, Erik wholeheartedly recommends Mobal to other restaurant owners and marketers who aspire to achieve similar goals. "Our experience with Mobal has been transformative," he declares. "It enables Momotoko to focus on delivering the best ramen to our customers while our online presence is managed seamlessly."

From 5.4K direction request to 17K in a year

With Mobal by their side, Momotoko continues to thrive, attracting diners from near and far who seek out their delectable dishes and immersive dining atmosphere.

Year over year data shows that:

  • Direction requests are up with 316%
  • Phone calls to the restauarants are up with 196%
  • Website visitors are up with 279%
  • Profiles views are up with 223%

The power of effective online profile management

As the restaurant industry becomes increasingly competitive in the digital age, the collaboration between Momotoko and Mobal is a testament to the power of effective online profile management. By leveraging Mobal's expertise, Momotoko has been able to elevate its brand, engage with its customers, and solidify its position online.

Indeed, Momotoko's partnership with Mobal has brought tangible benefits to their online presence and allowed them to focus on what truly matters: delivering exceptional dining experiences and creating lasting memories for their guests.

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