July 3, 2024

Design Hill: Finland's most pleasant rest stop, reaching highway customers effortlessly with Mobal

Summary of case study
Problem
Design Hill's business profile was disorganized and managed sporadically, limiting their online visibility.
Solution
Mobal enhanced their Google Business Profile by actively managing it. Today, the profile gets twice as many views as their website, increasing customer engagement and foot traffic.
At a glance
Company
Design Hill
Industry
Retail
Locations
1 Location
Country
Finland
Description
Design Hill is a family-owned rest stop at Finland's Halikko E18 junction, featuring a café, artisan chocolate factory, and cider factory, showcasing high-quality domestic and Scandinavian brands.
July 3, 2024
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About
Design Hill is a family-owned rest stop at Finland's Halikko E18 junction, featuring a café, artisan chocolate factory, and cider factory, showcasing high-quality domestic and Scandinavian brands.
Locations
Finland
Industry
Retail
Company size
1 Location
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Design Hill is a family-owned rest stop at Finland's Halikko E18 junction, featuring a café, artisan chocolate factory, and cider factory, showcasing high-quality domestic and Scandinavian brands.

15 Years of Excellence

Design Hill, a family business owned by Tony and Anu Pelander, is perhaps one of Finland's most pleasant rest stops. Located at the Halikko E18 motorway junction, it has been serving customers for 15 years. The site features a café run by Nina and Petri Siren, who also own an artisan chocolate factory and shop, and Vaski Cider factory operated by Tapani Levanto. The store showcases high-quality domestic and Scandinavian-inspired brands.

Before Mobal

Before Mobal, Design Hill managed its business profile sporadically, resulting in an outdated presence. "We managed our business profile only sporadically—read: hardly at all," said Anu Pelander, highlighting their challenge with their Google Business profile.

Achieving 100% More Views on Google Than Their Website

Design Hill's Google Business Profile receives twice as many views as its organic website visits. This profile view highlights the importance of maintaining an updated and accurate Google Business Profile, as it drives more foot traffic and customer engagement at their physical location. The enhanced visibility through Google ensures that more potential customers find and visit Design Hill, directly impacting their business growth and success.

Results with Mobal

Mobal is helping Design Hill by actively managing their Business profile on Google every week. "Our challenges were a lack of time and expertise and an un-updated profile on Google. We reviewed the profile together, found a food solution, and quickly started."

Today, Mobals local marketing experts ensure business information and opening hours are always up-to-date, the profile has high-quality photos for customers to browse through, all customer reviews are answered, and offers and posts are published in the profiles. These actions make the profile appear higher in Google search results, making it easier for drivers to find Design Hill and stop for a delightful break.

With Mobal as a partner, Design Hill's Google profile is professional, up-to-date, and incorporates customer feedback and reviews.

"With all the updates made, the profile is professional and up-to-date. We can focus on what we do best—store work and customer service."

Support Quality

The support received from Mobal has been fast and knowledgeable. "Mobal's support is fast and knowledgeable. If something isn't known right away, it is investigated. Messages and questions are always answered. Additionally, the regular check-ins with the team are effective and well-planned in advance. I can warmly recommend Mobal to anyone who needs help with their online presence and Google Business profile."

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