Unlocking Visibility: 7 Reasons Your Business Isn't Showing Up on Google Search and How to Fix It

FAQ: Why isn’t my business showing up on Google?

Your business might not appear on Google because of poor keyword use, slow site speed, missing local SEO, weak backlinks, or technical SEO issues that stop Google from indexing your pages. The fixes are simple, and we’ll go through them one by one.

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1. You’re Not Using the Right Keywords

The problem: If your website doesn’t include the words your customers are searching for, Google won’t connect the dots.

Quick Fix:

• Do keyword research with Google Keyword Planner or Ahrefs.
• Use long-tail phrases like “Italian restaurant in Basel” instead of just “restaurant.”
• Add keywords naturally into page titles, headers, and content.

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2. Your Website Is Slow or Hard to Use

The problem: Google favors sites that give users a smooth experience. If your site is slow, clunky, or not mobile-friendly, you’ll rank lower.

Quick Fix:

• Test your site with PageSpeed Insights.
• Compress images and remove unnecessary code.
• Make sure your site looks great on mobile.

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3. Technical SEO Issues Are Blocking You

The problem: Even if your content is amazing, Google might not crawl it properly. Missing sitemaps, broken links, and duplicate pages are common blockers.

Quick Fix:

• Submit a sitemap via Google Search Console.
• Run a free audit with Screaming Frog or SEMrush.
• Fix broken links and avoid duplicate content.

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You’re Ignoring Local SEO

The problem: For local businesses, “near me” searches are gold. But if your Google Business Profile isn’t set up or consistent, you’ll miss out.

Quick Fix:

• Claim and update your Google Business Profile.
• Add accurate info: name, address, phone number, hours, website.
• Collect reviews from happy customers.
• Use location-based keywords (e.g. “Geneva bakery open late”).

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