If you’re deciding between Mobal and Birdeye, we want to help you make the best choice for your business, straightforward and no fluff.
Birdeye is a well-known reputation management platform, offering tools to collect reviews, manage listings, and communicate with customers. But Birdeye’s platform often comes with complex workflows, a heavier focus on messaging features, and pricing that can climb quickly, especially for multi-location businesses.
Mobal takes a different approach: we’re built for businesses that want to be found, chosen, and loved online, without juggling multiple systems. From one simple dashboard, you can update your business info everywhere, respond to reviews instantly with AI, and run Google Local Ads that get you to the top of local search results.
We focus on automation and results, helping you show up higher on Google, keep your reputation shining, and bring in more customers, without adding more work to your day. From NFC-enabled review collection to AI-powered sentiment insights, Mobal’s features are designed to work in the background so you can focus on running your business.
This year alone, Mobal customers have improved review scores, increased response rates, and launched hyper-local ad campaigns that delivered measurable foot traffic. And because our pricing is transparent and straightforward, you get enterprise-level capabilities without enterprise-level contracts.That’s the Mobal difference: practical, proven growth without the headache.
We’re not asking you to choose Mobal just because it’s our platformm but if you want to manage your reviews, listings, and local ads in one place, with AI doing the heavy lifting, we believe Mobal will get you there faster, easier, and more affordably than Birdeye.
The Mobal Team
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Be the first one customers find & choose
Be the one they choose.
We keep your business details accurate and consistent across Google, social media, and review sites, so when people search, you’re the one they see first.
Drive more sales
Get more customers
From local ads to SEO-friendly business listings, Mobal helps you turn online searches into paying customers.
Get more repeat customers
Build loyalty and encourage re-visits
Boost loyalty with tools that encourage re-visits, like review responses that build trust and automated posts that keep you top of mind.
Use AI to save hours every week
Let Mobal do the heavy lifting
From automatic review replies to AI-powered insights, Mobal takes the heavy lifting off your plate so you can focus on running your business.
A quick feature comparison
Capability
Mobal
Birdeye
Listings & Presence
✅ Yes
✅ Yes
Menu Management
✅ Yes
❌ No
Local SEO Optimization
✅ Yes
✅ Yes
Review Management (AI)
✅ Yes
✅ Yes
Social Media Scheduling
✅ Yes
✅ Yes
Analytics
✅ Yes
✅ Yes
Websites (Coming Soon)
✅ Yes
❌ No
Competitor Comparison
✅ Yes
✅ Yes
Local Google Ads
✅ Yes
❌ No
Profile Audit Tool
✅ Yes
✅ Yes
NFC Review Collection
✅ Yes
❌ No
Managed Setup Service
✅ Yes
-
User Management
✅ Yes
✅ Yes
API Access
✅ Yes
✅ Yes
Pricing
✅ More affordable
❌ Higher cost
Messaging
❌ No
✅ Yes
Basic plan
$96/year
Basic features for up to 10 users with everything you need.
Working with Mobal has been a game-changer. Their approach is not only easy and flexible but also worry-free.
Hanna Feodorov
Shopping Center Manager
The restaurant business is full of sudden changes, and Mobal’s quick response times have been invaluable.
Iira Junttila
Restaurant Manager
The biggest advantage of Mobal is the personal customer service. Everything has gone very smoothly.
Jenny Björklund
Restaurant Owner
Our experience with Mobal has been transformative. It enables us to focus on delivering the best ramen to our customers while our online presence is managed seamlessly.
Erik-Herald Valter
Chief Marketing Officer
I warmly recommend Mobal. I'm really satisfied with our collaboration. They're always helpful and quick to respond. They are have a lot of knowledge in their field.
Julia Ferm
Marketing Manager
I really like working with Mobal. If you have any kind of questions or need help with your profiles, you get an immediate response.
Ana Mamadzhanova
Sales & Marketing Manager
Get more sales and grow your business with Mobal
01. Get discovered on Google
Show up when it matters most
Control your Google Business Profiles from a single platform , no more logging into multiple accounts.
Automatic updates
Change hours, menus, or offers in Mobal and they’re instantly live on Google.
Consistent, accurate info
Make sure customers always see the right details wherever they search.
02. Grow your reputation
More reviews, less effort
Send review requests directly from Mobal to keep feedback flowing in.
Instant, on-brand replies
AI writes responses in your style so you can engage without the time drain.
Customer insights at a glance
See trends and sentiment in your reviews to understand what’s working.
03. Run Google Local Ads directly from Mobal
Reach local customers fast
Launch Local Ads right inside Mobal, no separate ad account needed.
Pay only for results
You’re charged only when people call, visit your site, or get directions.
Smart, automated targeting
Our system optimizes your ads automatically so you get the most from your budget.
04. A website perfectly optimized for Google
Be found first
We build AI-optimized websites that Google loves, so more customers discover your business.
Turn searches into visits
Your site works hand-in-hand with your Google Business Profile to bring more people through your doors.
Live in days, not months
We add your brand to our clean, high-converting design, and you’re ready to grow fast.
BodyBuddy
"I recommend Mobal to all businesses that don't have the resources to manage their Google profiles in-house."