Study: Google Business Profiles Drive 7× More Views Than Restaurant Websites

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The Study

Mobal analyzed data from Ahrefs (to measure organic website visits) and the Mobal Analytics Platform (to measure Google Business Profile performance) across a wide range of restaurants.

The results were clear:

• On average, restaurants received seven times more profile views on Google than organic website visits.
• Business Profiles recorded an average click-through rate (CTR) of 19%, reflecting strong user intent and engagement.

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These insights highlight how Google has evolved into the primary digital touchpoint for diners — the moment where curiosity turns into action.

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What the Data Tells Us

1. Visibility Lives on Google Business Profiles

Restaurant websites are no longer the first stop. Diners rely on Google Maps and Search to decide where to eat — often before visiting a restaurant’s website at all. Business Profiles now function as the digital storefront, influencing first impressions, credibility, and bookings.

2. Engagement Is High — When Profiles Are Optimized

A 19% click-through rate shows that users who discover restaurants via Google Business Profiles are highly motivated. They’re looking for menus, photos, and reviews — and they’re ready to act.

3. Trust Is Built Through Accuracy and Presentation

Restaurants with detailed, visually rich, and consistently updated profiles attract significantly more engagement. A complete profile — with menus, opening hours, and professional photos — drives conversions directly from Maps and Search.

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How Restaurants Can Harness the Power of Google Business Profiles

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Optimizing your Google Business Profile is no longer optional — it’s the foundation of restaurant discovery.

Here’s how to maximize performance:

✅ Keep Information Accurate

Ensure hours, contact info, and menus are always correct. Inconsistent details reduce trust and can cost you reservations.

🍽️ Leverage Photos and Menus

High-quality food images and up-to-date menus are key decision drivers. Restaurants with strong visuals see significantly higher engagement.

⭐ Encourage Reviews and Interactions

Positive reviews improve credibility and visibility. Responding to reviews — even critical ones — shows attentiveness and builds loyalty.

📊 Track and Analyze Performance

Use tools like Mobal Analytics to monitor profile views, clicks, and actions. Insights help restaurants identify what’s working and where to improve.

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The Future of Digital Dining

As dining discovery continues to evolve, Google Business Profiles have become the new front door for restaurants.
They’re where first impressions form, where diners decide, and where growth begins.

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By embracing this shift and investing in profile optimization, restaurants can:

• Drive more bookings
• Increase brand visibility
• Strengthen trust with local diners

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At Mobal, we help restaurants turn visibility into growth. From analytics to automation, Mobal empowers teams to manage, optimize, and scale their presence across Google, Maps, and every major platform.

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