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Top Trends in Local Marketing for Restaurants in 2024

Restaurant marketing has evolved significantly, with notable shifts in the food service industry. These changes in operation, including the rise of delivery options and the resurgence of full-service restaurants, have had a lasting impact.

Successful restaurants have swiftly adapted to the new norm and found innovative ways to cater to their customers. In 2024, the marketing landscape for restaurants has become increasingly digital-centric.

Traditional marketing strategies remain pertinent, but an emphasis on online and omnichannel marketing is now paramount for staying competitive. Leveraging the latest trends and technologies is essential for restaurants looking to thrive in this rapidly evolving environment.

Download the 2024 Local Marketing Report for Restaurants:

Learn about the latest in local marketing for innovative restaurant owners and marketers.

Inside the report you’ll find:

An analysis of the top local marketing trends in the restaurant industry

A strong online presence through well-designed websites, mobile apps, and social media platforms is crucial for attracting and retaining customers. Digital experiences that are engaging and user-friendly play a significant role in the success of restaurant marketing. Virtual menus, online reservations, and contactless payment options are now standard offerings, providing convenience and safety for patrons.

Data analytics and AI-driven personalization have become game-changers in the restaurant marketing landscape of 2024.

Restaurants are using customer data to customize their offerings and promotions, creating a more personalized dining experience.

AI-powered chatbots and virtual assistants are commonly used for taking orders, answering inquiries, and improving customer service efficiency.

Local marketing strategies and tips for your restaurant

Restaurant marketing in 2024 is marked by a continuous evolution. Digital presence, personalization through data-driven insights, sustainability, and strategic partnerships with delivery platforms are essential elements of success in the industry. Restaurants that embrace these trends and invest in their online presence and customer experience will thrive in this dynamic and competitive environment.

Why should restaurants care about local marketing? 

Local marketing for a restaurant is vital because it allows restaurants to become known in the local neighborhood and to individuals, attract new customers and promote themselves.


Of the world population look at first-page results.


of people learn about new business online.


of consumers have used a Google Business profile to find business information. 

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Download the local marketing report

Learn about the latest in local marketing for innovative restaurant owners and marketers.