Byggmax x Mobal: How 190 Stores Turned Google Profiles Into a Marketing Machine

Managing business listings for 190 stores across four countries? For Byggmax, it used to be a time-consuming nightmare, outdated info, missed reviews, and lost marketing opportunities. With Mobal, they flipped the script: millions of views, skyrocketing engagement, and a brand that stands out in every search.

190 stores

Company Size

Retail

Industry

Sweden, Finland, Denmark & Norway

Location

“Mobal’s platform is so easy, anyone can use it and get up to speed fast. We save days every month, our profiles look professional, and our customers get the right info every time. The results speak for themselves.”

Richard Westerlund, Marketing Manager, Byggmax

How their online experience changed

Before Mobal

Analytics were a black box—Byggmax didn’t know how many people were seeing or interacting with their profiles.

Store staff had no clear process or routine for managing listings, resulting in inconsistent information and missed customer engagement opportunities.

Google Business profiles were neglected—updates, reviews, and posts fell through the cracks.

After Mobal

With Mobal, Byggmax updates all 190 profiles in minutes, posts campaigns and images in bulk, and replies to reviews with ready-made templates.

Every store’s listing is up-to-date, visually on-brand, and packed with the latest offers—making it easy for customers to find, trust, and visit.

The result? +418% more profile views, an 8600% increase in local post views, dozens of times more reviews, and a 30% jump in 4-5 star ratings.

We had a chat with Richard Westerlund, Marketing Manager at Byggmax, about how Byggmax uses Mobal to engage with customers on Google and what impact Mobal has had on their business listings and local marketing efforts. Learn how they streamlined their listing management and reach millions of people on Google today.

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The Challenge: Too Many Stores, Not Enough Time

Byggmax is a household name in Nordic construction retail, but managing 190 Google profiles was overwhelming. Updates were rare, reviews went unanswered, and the brand’s digital presence didn’t match its reputation.

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The Turning Point: One Platform, Total Control

Mobal changed everything. Now, the marketing team can update hours, campaigns, and images for every store in seconds. Reviews are answered quickly, and the customer service and store teams can each handle their part—no more bottlenecks, no more chaos.

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The Results: More Views, More Reviews, More Trust

The numbers are game-changing:

+418% profile views year-over-year
Local post views up from 500 to 43,000 (+8600%)
Dozens of times more reviews, with a 30% increase in 4-5 star ratings

Byggmax’s listings now look as good as their stores, and every customer touchpoint is on-brand and up-to-date.

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Why Mobal? Simplicity, Speed, and Real Results

Mobal’s platform is built for scale—easy onboarding, fast updates, and powerful analytics. Byggmax saves days every month, keeps their brand consistent, and turns Google listings into a true marketing channel.

Ready to turn your business listings into your biggest growth driver? Get Mobal -> Save time, boost your brand, and win more customers with every search.