LaBocca x Mobal: From Grand Opening to a Digital Hotspot in Tallinn

When La Bocca opened its doors in April, the team knew that standing out in Tallinn’s vibrant food scene would take more than just great pasta. They needed to be found, trusted, and loved—online and off. Enter Mobal: one partnership, one launch, and a digital strategy that helped a brand new restaurant quickly become visible and attract attention in Tallinn’s competitive dining scene.

1 Location

Company Size

Restaurant

Industry

Estonia

Location

“Working with you has been such a warm and positive experience. Your team always replies quickly, is ready to help, and makes everything feel friendly and easy. It’s given me a really safe and welcoming feeling from the start.”

Hanna-Liisa, Marketing Manager

How their online experience changed

Before Mobal

The daunting task of setting up and managing profiles, with no guarantee of getting it right.
No reviews, no reputation, and no way for hungry locals or tourists to discover them online.
No digital footprint—La Bocca was a brand new name, invisible on Google and social platforms.

After Mobal

A seamless digital launch: Google, Apple, Bing, Facebook, and Instagram profiles set up and optimized from day one.

Every review replied to, every detail kept up-to-date, and every customer made to feel welcome—online and in person.

373 reviews collected, a 4.1-star average, and a 100% response rate to customer feedback.

When La Bocca opened in Tallinn, partnering with Mobal transformed their online presence, making them one of the city’s most visible and talked-about new restaurants from day one.

From Zero to 300,000+ Impressions: The Power of a Flawless Launch

When La Bocca was preparing to open, they knew that first impressions matter—especially online. Mobal stepped in before the first plate of pasta was served, ensuring that La Bocca’s digital presence was as inviting as their dining room. Every profile was set up, verified, and branded to perfection. The result? In just six months, La Bocca’s business profile was seen over 300,000 times, with nearly 18,000 direct interactions from potential guests.

The Challenge: Launching a New Restaurant in a Digital-First World

Opening a restaurant is hard enough. But in a city where diners turn to Google before they turn up at your door, being invisible online means missing out on business. La Bocca faced the classic new-business challenge: no online reputation, no reviews, and no way to stand out in search results. The team needed to build trust and visibility—fast.

The Solution: Partnership, Proactivity, and a Personal Touch

Mobal’s team worked hand-in-hand with La Bocca from day one for three full months, handling every aspect of their online setup. Profiles were not just created—they were optimized, branded, and monitored. Every customer review received a prompt, thoughtful reply. The result? La Bocca quickly built a reputation for both great food and great service, with 74.8% of reviews marked as positive and an average rating of 4.1 stars. Even more impressive: every single review received a response, reinforcing La Bocca’s commitment to hospitality.

The Results: Visibility, Reputation, and Real Growth

  • 17,678 customer interactions, driving bookings, calls, and foot traffic.
  • 373 reviews collected, with a 100% response rate and a one-week average reply time.
  • Top keywords: “Restaurants,” “La Bocca,” “Pizza,” and “Tallinn”—proof that La Bocca is now on the map for locals and visitors alike.
  • 74.8% positive review sentiment, with a steady upward trend in average ratings since launch.

A Partner That Feels Like Family

For Hanna-Liisa and the La Bocca team, the real difference was the human touch. “Your team always replies quickly, is ready to help, and makes everything feel friendly and easy. It’s given me a really safe and welcoming feeling from the start.” That’s the Mobal way: proactive support, expert execution, and a partnership that feels more like an extension of your own team.

The Impact: From Unknown to Unmissable

In just six months, La Bocca went from a new name in Tallinn to one of the city’s most visible, trusted, and talked-about restaurants—online and off. With Mobal as their partner, they didn’t just open their doors—they opened up a world of opportunity.

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