Mariehamn x Mobal: Putting the Island Capital on the Digital Map—One Google Search at a Time

When locals and tourists turn to Google for everything from library hours to playground directions, accuracy isn’t a luxury—it’s a must. The Town of Mariehamn partnered with Mobal to clean up, unify, and supercharge their Google presence, making every visit—digital or physical—smooth and memorable.

80+ locations

Company Size

Municipality

Industry

Åland Islands, Finland

Location

“With Mobal, we finally have full control over our digital presence. Locals and visitors can trust that the information they find on Google is always accurate—and that makes every visit to Mariehamn easier and more enjoyable.”

Town of Mariehamn Team

How their online experience changed

Before Mobal

No easy way to manage or monitor 80+ profiles meant missed opportunities to connect and communicate.
Locals and tourists struggled to find correct opening hours, directions, or updates—hurting trust and the overall experience.
Mariehamn’s unique archipelago location and vibrant scene made it a hotspot, but scattered, outdated info on Google Maps and Search left visitors guessing.

After Mobal

With Mobal, every profile—library, playground, sports facility, and more—is verified, branded, and always up to date.

Locals and visitors now get accurate info in just a few clicks, whether they’re searching for a beach, a swimming pool, or city events.

The town can monitor and respond to reviews, build trust, and keep the community informed—turning Google into the ultimate guide to Mariehamn.Thw

When every local and visitor relies on Google for up-to-date info, accuracy is everything. By partnering with Mobal, the Town of Mariehamn made sure every city service, attraction, and event is easy to find, easy to trust, and just a click away—putting Mariehamn firmly on the digital map.

Mariehamn: A Digital Gateway to the Archipelago

As the vibrant heart of the Åland Islands, Mariehamn is a magnet for tourists and locals alike. But in a world where every journey starts online, the town needed to make sure its digital presence matched its real-world charm.

The Challenge: Scattered Info, Missed Connections

Outdated hours, missing details, and inconsistent profiles across Google Maps and Search made it tough for people to navigate Mariehamn with confidence. The town risked losing visitors—and their trust—before they even arrived.

The Solution: One Platform, Total Control

Partnering with Mobal, Mariehamn took control of 80+ Google profiles. Now, every location features the right logo, up-to-date info, and high-quality images. Special announcements and safety updates are just a click away, and reviews are monitored to keep a finger on the community’s pulse.

The Results: Seamless Journeys, Stronger Connections

Mariehamn’s digital identity is now as coherent as its city planning. Locals and visitors find what they need—fast. The town shapes first impressions, builds trust, and ensures that every Google search leads to a great experience, both online and off.

Want to make your city or business unmissable online? Get Mobal -> Turn every Google search into a smooth, memorable visit.

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