From Search to Sleep: How TEMPUR’s Google Makeover Drove More Bookings and Better Campaign Results

TEMPUR’s mission is simple: help people sleep better. But even the world’s most trusted sleep brand needs to be found first. With 11 stores across Finland, TEMPUR partnered with Mobal to turn their Google Business Profiles into a growth engine—boosting campaign visibility, driving bookings, and making sure every customer’s search leads straight to better sleep.

11 stores

Company Size

Retail

Industry

Finland

Location

“Mobal has really gone the extra mile to ensure our Google visibility and presence increases, as well as making sure our aims are achieved. Quite frankly, they’ve taken it to a totally different level, though still being very mindful and respective of our brand.”

TEMPUR Team Finland

How their online experience changed

Before Mobal

Reviews were not always answered promptly, and the brand’s premium image wasn’t reflected across all digital touchpoints.
Campaigns and offers were often hidden or outdated, making it hard for customers to find the latest deals.
Managing Google Business Profiles for 11 stores was time-consuming and inconsistent, leading to missed opportunities for visibility and engagement.

After Mobal

Mobal’s managed service keeps every profile up-to-date, with campaigns and offers front and center in Google search results.

Reviews are replied to quickly and with high quality, building trust and credibility with every customer interaction.

The team saves time and gains peace of mind, knowing their digital presence is always polished, consistent, and on-brand.

When better sleep is your promise, you need to be found first. TEMPUR teamed up with Mobal to make every store—and every campaign—impossible to miss on Google. The result? More visibility, more bookings, and more customers discovering the science of great sleep.

The Challenge: Managing Visibility Across 11 Stores

TEMPUR is a global leader in sleep innovation, but even the best brands can get lost online without the right strategy. With 11 stores across Finland, TEMPUR’s team faced a familiar challenge: keeping every Google Business Profile up-to-date, campaign-ready, and consistent with their premium brand. The goal? Boost store-specific visibility, drive more in-store bookings, and make sure every campaign was front and center when customers searched for better sleep.

Why Mobal? A Partner for Growth and Consistency

Before partnering with Mobal, managing multiple profiles was a time-consuming headache. TEMPUR needed a solution that could not only keep their information current but also help each location stand out in a crowded search landscape. Mobal’s managed service was the answer—delivering hands-on support, proactive updates, and a systematic approach to local marketing.

The Solution: Campaigns, Reviews, and a Stronger Brand

With Mobal, TEMPUR’s latest campaigns are now clearly displayed in the Google Business Profile updates section—giving customers instant access to offers and driving more foot traffic to stores. The results are clear: campaign offers received 150% more views year-over-year, and every review is answered quickly and thoughtfully, building trust and credibility with every interaction.

The Impact: More Time, More Bookings, More Brand Power

Mobal’s efforts haven’t just improved visibility—they’ve saved the TEMPUR team valuable time, allowing them to focus on what matters most: helping customers discover better sleep. The structured, systematic approach has brought new energy to TEMPUR’s location marketing, while always respecting and elevating the brand.

The Bottom Line: Better Discovery, Better Sleep

TEMPUR’s mission is simple: help people sleep better. With Mobal, they’re making that mission discoverable—one Google search at a time. Now, every store is easy to find, every campaign gets noticed, and every customer interaction is on-brand and on point.

Want your stores to stand out, drive bookings, and turn Google searches into real-world results? Get Mobal -> Make your brand the first choice, every time.

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