ICA Nära Sergels Torg x Mobal: How a Google Profile Makeover Turned Searches Into Shoppers

In the heart of Stockholm, first impressions happen online. For ICA Nära Sergels Torg, an outdated Google profile was costing them customers—until Mobal stepped in, claimed their profile, and transformed it into a digital storefront that drives real-world results.

1 Location

Company Size

Grocery store

Industry

Stockholm, Sweden

Location

“The numbers say it all; the results of active management are great! I had no idea so many people see our profile daily, which makes it so important that content is relevant and up-to-date. Now, we have pictures we can stand behind and a profile that truly reflects our brand.”

Per Uhrström, Store Manager

How their online experience changed

Before Mobal

The team struggled to update details, respond to reviews, or showcase what made the store special.
Inaccurate info and a lack of control meant customers’ first impressions were often negative or misleading.
The Google Business profile was unclaimed, outdated, and filled with unflattering, irrelevant images.

After Mobal

Mobal claimed and verified the profile, giving ICA Nära Sergels Torg full control over their digital presence.

Outdated images were replaced with fresh, on-brand visuals; info is always accurate, and weekly offers keep the profile dynamic.

The result? +75% more actions, +66% more profile views, and a 78% jump in local search visibility—turning Google into a powerful channel for foot traffic and engagement.

About ICA Nära Sergelstorg

In the bustling heart of Stockholm, ICA Nära Sergels Torg has achieved remarkable success in driving foot traffic and capturing customer attention. The impressive results speak for themselves, thanks to their active management.

"The numbers say it all; the results of active management are great! I had no idea so many people see our profile daily, which makes it so important that content is relevant and up-to-date." - Per Uhrström, Store Manager.

With Mobal's expertise, ICA Nära Sergels Torg has significantly boosted its discoverability, achieving a 75% increase in actions taken on their Google Business profile.

The Challenge: Lost in the Crowd

In a city where every grocery store is just a search away, ICA Nära Sergels Torg was being overlooked. Their Google profile was a mess—outdated info, bad photos, and no way to show off their fresh produce or ready-made meals. Customers searching for a quick shop or a local favorite were getting the wrong impression—or missing the store entirely.

The Turning Point: Taking Control with Mobal

Mobal changed everything. By claiming and managing the profile, Mobal gave the team the power to update hours, post offers, upload enticing images, and respond to reviews—all from one place. Now, every detail is right, every week brings new content, and the store’s personality shines online.

The Results: More Visibility, More Engagement, More Shoppers

The transformation is clear:

  • +75% more profile actions (calls, clicks, directions)
  • +66% more views year-over-year
  • +78% more local searches

Customers now find ICA Nära Sergels Torg at the top of their search, see mouth-watering visuals, and get the right info every time—leading to more visits and more loyal shoppers.

Why Mobal? Simplicity, Speed, and Real Results

Mobal’s hands-on service means the store’s Google profile is always up-to-date, always on-brand, and always working to bring in new customers. For ICA Nära Sergels Torg, that’s the difference between being just another store and being the first choice for locals and tourists alike.

Ready to turn your Google profile into your best marketing channel? Get Mobal -> Watch your foot traffic and community connection soar.

Share this post

Explore more successful stories

Aidates ettevõtetel veebis edu saavutada

Broneeri demo
Icon
Icon
Icon