UFF x Mobal: 154% More Reach—How 22 Stores Turned Google Into Their Best Growth Channel

Managing 22 stores across Finland isn’t just about keeping the lights on—it’s about showing up where your customers are searching. For UFF, Google was the gateway to growth, but scattered profiles and slow responses meant missed opportunities. With Mobal, UFF didn’t just catch up—they surged ahead, boosting their Google reach by 154% and turning every search into a chance to win new customers.

22 stores

Company Size

Retail

Industry

Finland

Location

“Our reach on Google has increased immensely. Mobal made it easy to keep all company profiles up to date and respond to customers faster and better.”

Susanna Koskiniemi-Kosunen, Marketing & Content Specialist, UFF

How their online experience changed

Before Mobal

Customers searching for stores or info on Google often found outdated details, missed offers, or no response at all.
UFF couldn’t schedule offers or campaigns, making it tough to keep their brand consistent and relevant.
Managing dozens of profiles was overwhelming—updates lagged behind, and reviews often went unanswered.

After Mobal

With Mobal, UFF keeps all 22 profiles up to date, with bulk actions for fast changes and opening hour updates.

Every review gets a quick, customized response, and campaigns can be scheduled and published across all locations.

The result? 154% more profile visits, 139% more customer actions, and a brand that’s consistent, responsive, and impossible to miss.

When you’re running 22 stores and a nationwide mission, you can’t afford to get lost online. UFF partnered with Mobal to turn Google into a powerful driver of reach, engagement, and customer action—growing their profile visits by 154% and making every search count.

The Challenge: Managing a Nationwide Presence

UFF isn’t just a retailer—they’re a non-profit foundation with a mission. But with 22 stores, keeping every Google profile current and engaging was a major challenge. Outdated info, slow review responses, and no way to schedule campaigns meant missed opportunities and lost customers.

The Turning Point: Choosing Mobal for Smarter Management

UFF needed a solution that could handle scale and complexity. Mobal’s platform made it effortless: bulk actions for updates, easy review management with templates, and the ability to post the same content across all profiles. Implementation was fast—UFF was up and running almost immediately.

The Results: More Reach, More Action, More Impact

The numbers speak for themselves:

  • +154% profile visits
  • +139% customer actions (calls, website visits, direction requests)
  • Website visits up 148%
  • Direction requests jumped from 9k to 22k

With Mobal, UFF’s Google presence is now a growth engine—driving new customers, supporting their mission, and saving the team hours every week.

Why Mobal? Efficiency, Consistency, and Real Results

Mobal’s platform gave UFF the tools to manage every profile with ease, respond to customers quickly, and keep their brand message strong and unified. The result? More visibility, more engagement, and more time to focus on what matters.

Want to turn your Google profiles into your best marketing channel? Get Mobal -> Watch your reach and customer actions soar.

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