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Lisateave →In a city packed with competition, Löyly’s secret isn’t just its legendary sauna—it’s a Google profile that works as hard as the staff. With Mobal, Löyly’s online presence turned into a customer magnet, driving a 39% jump in click-throughs and putting thousands more guests on the path to their door.
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Always Accurate, Always On: Mobal keeps every detail, hours, contact info, and special features, up to date, so customers always find the right info, right when they need it. No more confusion, no more missed reservations.
Dynamic Content That Converts: High-quality photos, regular updates, and keyword-optimized posts make Löyly’s profile pop. During summer, impressions soared by 42% and interactions shot up 58%. Customers don’t just see Löyly, they want in.
Effortless Review Management and Real Support: Mobal handles customer reviews and feedback fast, building trust and boosting reputation. Suvi and the team get instant answers and proactive help, freeing them to focus on what matters—delivering an unforgettable sauna and dining experience.
In a city packed with competition, Löyly’s secret isn’t just its legendary sauna—it’s a Google profile that works as hard as the staff. With Mobal, Löyly’s online presence turned into a customer magnet, driving a 39% jump in click-throughs and putting thousands more guests on the path to their door.
The restaurant scene in Finland is highly competitive, and customers' purchasing behaviour has changed significantly. Despite this, Löyly stands out due to its unique combination of a restaurant and sauna complex. This distinctive offering sets it apart from other restaurants in the area.
Given the changing consumer behaviour, Suvi believes it is crucial for restaurants to focus on digital marketing. She emphasises the importance of social media presence and ensuring that all information is accurate across every platform. "It is very important to focus on digital marketing; social media and the most important is that all business information is right on every platform," she says.
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Before Löyly started using Mobal's service, managing the business profiles was a challenging task. Suvi explains, "Basically, the restaurant manager tried to take care of everything, and in the busy restaurant business, you easily forgot something or didn’t even know what to do better.”
Löyly's overall experience with Mobal has been exceptional. Suvi values the prompt customer support the most. "Absolutely the fact that you get the answer always right away and I save a lot of time when Mobal, for example, responds to customers' feedback," she notes. Since using Mobal, Löyly has seen significant improvements in its business profiles. “I’ve also been particularly surprised by the quick customer service and the valuable information about changes”, Suvi notes.
Löyly implemented several specific strategies with Mobal to enhance their Google Business profile and effectively reach thousands of customers monthly. Here are the key strategies:
Mobal ensures all business details, including address, contact information, and operating hours, are accurate and up-to-date, making it easy for potential customers to find and contact Löyly.
High-quality photos and videos showcasing Löyly's unique sauna and restaurant experience are uploaded, playing a crucial role in attracting and engaging potential visitors.
Mobal actively manages and responds to customer reviews, building trust by thanking customers for positive feedback and addressing concerns in negative reviews.
Google Posts are utilized to share regular updates and events, keeping the profile dynamic and providing customers with the latest information and reasons to visit.
Keyword optimization strategies are implemented to ensure Löyly's profile appears in relevant search results, using specific keywords related to saunas, restaurants, and Helsinki attractions.
Special features and attributes of Löyly, such as its unique location, eco-friendly practices, and awards, are highlighted to differentiate it from other businesses and attract more visitors.
In the past 12 months, Löyly's business profile has seen remarkable growth and engagement, thanks to Mobal's effective strategies. The profile garnered an impressive 581,207 impressions, capturing the attention of a vast audience.
Interactions on the profile surged to 206,092, marking a 9% increase compared to the previous year. This heightened engagement is a testament to the compelling content and active customer interaction in their profile.
Moreover, the Click-Through Rate (CTR) increased to 35.46%, a significant 39% increase. This higher CTR indicates that not only are more people viewing Löyly's profile, but they are also more inclined to take action, whether it’s making a reservation, seeking more information, or planning a visit.
During the high season in summer (the past 3 months), the profile's performance was even more impressive. Löyly's profile achieved 178,236 impressions, a 42% increase. Interactions skyrocketed to 68,876, reflecting a 58% increase. The CTR during this period was an outstanding 38.7%, showcasing the profile's ability to engage and convert visitors effectively.
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