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Lisateave →In retail, your first impression is digital. Helsinki Outlet—home to 40+ premium brands—teamed up with Mobal to make every Google search count. The result? A seamless online-to-offline journey, a 14% boost in click-throughs, and a shopping village that’s as easy to find as it is to love.
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Always Accurate, Always On Brand: With Mobal, Helsinki Outlet’s Google profile is always up-to-date—opening hours, directions, offers, and events are just a click away. No more guesswork for customers, no more missed visits for the outlet.
Customer Feedback That Drives Excellence: Every review gets noticed, every trend gets tracked. Mobal’s proactive management helps the team spot what matters, act fast, and turn feedback into real improvements—building loyalty and trust with every interaction.
Effortless Control, Real Results: With Mobal in their corner, Nicole and her team can focus on creating standout experiences in-store, while their online presence works 24/7 to attract, inform, and convert. The numbers say it all: 76,299 profile clicks in six months and a 14% jump in click-through rate.
Helsinki Outlet is more than a shopping destination—it’s a curated experience. But before Mobal, their online presence didn’t reflect that. Now, every detail is polished, every update is prompt, and every customer finds exactly what they need—before they even set foot on site.
With Mobal, Helsinki Outlet’s Google profile is a magnet for clicks and visits, and customer feedback is a tool for constant improvement. Nicole and her team have peace of mind, more time for what matters, and a digital storefront that’s always open for business.
Helsinki Outlet, renowned for its diverse range of over 40 premium brand stores offering discounts, has been a mainstay in the retail landscape since its establishment. Nicole Flink, Senior Marketing Specialist at Helsinki Outlet, has been pivotal in steering the brand's communication strategies and customer engagement efforts.
Nicole's responsibilities encompass internal and external communication, loyalty program oversight, campaign planning, event management, and influencer collaborations. With a strategic mindset and creative flair, she plays a vital role in crafting the narrative that elevates the Helsinki Outlet brand.
Customer perceptions often form before their physical visit, making the Google Business profile a critical touchpoint. Ensuring this online representation aligns seamlessly with the reality of the shopping village is crucial for presenting an accurate and compelling brand identity.
Customer relations are paramount, and the team at Helsinki Outlet always strives to understand customers' sentiments. Customer feedback through the reviews on Google is a crucial tool for improvement. Actively seeking and listening to what their customers say about their experiences at Helsinki Outlet allows the team to enhance their services and offerings continually.
“Regularly reading reviews highlighting similar themes helps us identify areas for improvement, ensuring that we consistently meet and exceed customer expectations. Our customers' insights matter, and we are committed to creating an experience that resonates positively.”
- Nicole Flink, Senior Marketing Specialist
In its initial stages, Helsinki Outlet managed its business profiles internally. However, recognizing the growing importance of maintaining accurate and up-to-date information online, the need for a professional solution became apparent.
Nicole underscores the brand's commitment to prioritizing customer experience, highlighting the support provided by Mobal in managing critical business information, such as opening hours and reviews in the Google profile. Ensuring that information is consistently updated and customer feedback is taken seriously reflects the dedication to delivering customers a seamless and reliable experience.
“We prioritize customer experience, and it's great that a loyal partner like Mobal helps us with the customer service aspect of our Google profile”
- Nicole Flink, Senior Marketing Specialist.
Helsinki Outlet decided to collaborate with Mobal to improve its business profile on Google and ensure it’s always up-to-date. This decision was driven by Mobal's comprehensive service offerings and language proficiency, both deemed essential in maintaining a consistent and positive customer experience.
The collaboration with Mobal has resulted in tangible improvements in maintaining the accuracy of business profiles. The focus has been ensuring crucial information, such as opening hours and directions is presented reliably and posting updates about offers and events, contributing to a more aligned brand representation.
Maintaining an up-to-date and informative online presence is paramount in the dynamic retail landscape. Reflecting on Helsinki Outlets' experience, Nicole shares insights on the impact of Mobal on our business profiles.
"I recommend Mobal to all businesses that don't have the resources to manage their Google profiles in-house. It provides a positive company image when all information that interests customers is easily accessible."
The collaboration between Helsinki Outlet and Mobal underscores the critical role of professional profile management in shaping customer perceptions. In an era where online information significantly influences purchasing decisions, the collaboration with Mobal has proven instrumental in enhancing the online presence and, consequently, the overall customer experience at Helsinki Outlet.
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