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Lisateave →In the beauty business, first impressions happen online. For Salon Eliza, a third-generation hair salon in Porvoo, Google isn’t just a search engine—it’s their digital front door. With Mobal, Salon Eliza turned their business profiles from an afterthought into a growth engine, ranking #1 for “hairdresser Porvoo” and filling their chairs with new clients every week.
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Mobal now manages both Salon Eliza profiles, updating them weekly with fresh photos, posts, and offers.
Every customer review gets a personalized, thoughtful response, building trust and boosting reputation.
Website visits jumped +62.7%, phone calls are up +34.5%, and Salon Eliza ranks first for “hairdresser Porvoo”—all while Malin saves hours every week and focuses on her craft.
With Mobal, Salon Eliza’s Google profiles are always up to date, visually compelling, and packed with the info clients need to book. The result? More visibility, more bookings, and more time for Malin and her team to do what they love. In a world where every client starts their search online, Salon Eliza is now impossible to miss.
Salon Eliza has been a trusted name in Porvoo since 1982, with a loyal clientele and a reputation for heartfelt service. But in today’s world, even the best salons can get lost online if their digital presence isn’t up to par. Before Mobal, owner Malin Kajander and her team updated their Google profiles only sporadically—basic info like opening hours got some attention, but everything else was left on the back burner. The result? Outdated photos, missing posts, and unanswered reviews. Potential clients searching for a hairdresser in Porvoo often missed Salon Eliza altogether, and Malin knew she was losing out on new bookings.
Malin recognized that her Google profile was more than just a listing—it was her digital storefront. To keep up with changing customer behavior, she needed a partner who could help Salon Eliza stand out online. That’s where Mobal came in. The collaboration was smooth from the start. Mobal’s team took over the weekly updates, adding fresh photos of the salon, staff, and the latest hairstyles, plus regular posts about offers and services. Every customer review—good or bad—now gets a thoughtful, personalized response. For Malin, it was a relief: “The review responses are personalized and nicely written. I enjoy checking how you’ve responded and am always very pleased with it.”
The transformation was immediate. Salon Eliza’s Google profiles now reflect the warmth, professionalism, and creativity that define the brand. Website visits jumped by 62.7%, phone calls increased by 34.5%, and the salon now ranks first for “hairdresser Porvoo.” When Malin highlighted “energy haircuts” in the profile, bookings for that service surged. With Mobal managing both salon profiles, Malin and her team no longer worry about their online presence—they focus on what they do best: delivering great hair and heartfelt service.
For Malin, the biggest win is peace of mind. “It’s reassuring to know that professionals are managing our profiles, allowing me to focus on what I do best,” she says. Mobal’s young, innovative team keeps the profiles fresh, the reviews answered, and the marketing on track—saving Malin countless hours every month. The Google profile has become Salon Eliza’s most important marketing channel, driving thousands of views and hundreds of new clients each month.
Salon Eliza’s story is proof that in the beauty industry, your digital presence is just as important as your in-salon experience. With Mobal, Malin has turned her Google profile into a powerful growth engine—one that keeps her at the top of search results and the top of her game.
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