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Why isn’t my business showing up on Google?

Your business might not appear on Google because of poor keyword use, slow site speed, missing local SEO, weak backlinks, or technical SEO issues that stop Google from indexing your pages. The fixes are simple, and we’ll go through them one by one.

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1. You’re Not Using the Right Keywords

The problem: If your website doesn’t include the words your customers are searching for, Google won’t connect the dots.

Quick Fix:

• Do keyword research with Google Keyword Planner or Ahrefs.
• Use long-tail phrases like “Italian restaurant in Basel” instead of just “restaurant.”
• Add keywords naturally into page titles, headers, and content.

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2. Your Website Is Slow or Hard to Use

The problem: Google favors sites that give users a smooth experience. If your site is slow, clunky, or not mobile-friendly, you’ll rank lower.

Quick Fix:

• Test your site with PageSpeed Insights.
• Compress images and remove unnecessary code.
• Make sure your site looks great on mobile.

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3. Technical SEO Issues Are Blocking You

The problem: Even if your content is amazing, Google might not crawl it properly. Missing sitemaps, broken links, and duplicate pages are common blockers.

Quick Fix:

• Submit a sitemap via Google Search Console.
• Run a free audit with Screaming Frog or SEMrush.
• Fix broken links and avoid duplicate content.

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You’re Ignoring Local SEO

The problem: For local businesses, “near me” searches are gold. But if your Google Business Profile isn’t set up or consistent, you’ll miss out.

Quick Fix:

• Claim and update your Google Business Profile.
• Add accurate info: name, address, phone number, hours, website.
• Collect reviews from happy customers.
• Use location-based keywords (e.g. “Geneva bakery open late”).

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5. Your Content Isn’t Helping Anyone

The problem: Thin, outdated, or generic content doesn’t rank. Google prioritizes useful, trustworthy content that answers real questions.

Quick Fix:

• Publish helpful content: blog posts, FAQs, guides, or even short videos.
• Keep it fresh — update old content regularly.
• Focus on value first, keywords second.

Example: Instead of “Welcome to Our Bakery,” write “Fresh Bread and Pastries in Geneva — Baked Daily.”

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6. You Don’t Have Enough Backlinks

The problem: Backlinks are like votes of confidence. Without them, Google doesn’t see your site as trustworthy.

Quick Fix:

• Publish content worth sharing (guides, checklists, research).
• Guest post on reputable sites in your industry.
• Get listed in quality business directories.

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7. You’re Not Tracking Performance

If you don’t measure what’s working, you can’t improve it. Many businesses miss out because they’re not tracking SEO performance.

Fix it:

• Use Google Analytics to see where traffic comes from.
• Use Google Search Console to check rankings and issues.
• Monitor keyword positions and backlinks with tools like Ahrefs or SEMrush.

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TL;DR: Why Your Business Isn’t on Google

• Missing keywords your audience searches for
• Slow, clunky, or non-mobile-friendly website
• Technical SEO issues (broken links, no sitemap)
• Weak local SEO (no Google Business Profile)
• Thin or outdated content
• Not enough backlinks
• No tracking of SEO performance

The fix: Speak your customer’s language, keep your site fast and mobile-friendly, build content + backlinks, and track performance.

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Final Thoughts

Ranking on Google isn’t about tricks, it’s about proving your business is useful, trustworthy, and relevant.

Do these 3 things consistently and you’ll rise fast:

1. Make your site technically strong (fast, crawlable, mobile-friendly).
2. Publish content that helps (blogs, FAQs, guides).
3. Build credibility (reviews, backlinks, authority).

With small, steady improvements, your business won’t just appear on Google, it’ll shine.