A multi-location car dealership in the UK was struggling with a weak online presence, leading to missed sales and a negative brand impression. With Mobal, the dealership saw a +333% increase in views on its Google business profiles and a 117% increase in actions taken, mainly direction requests, resulting in more visitors to its dealerships.
Car dealerships must keep up with the times, which means providing top-notch customer service and quality cars, and a strong online presence. For this multi-location car dealership in the UK, their online presence was lacking, leading to missed sales and a negative brand impression.
That's when they turned to Mobal. Mobal is a business profile management tool that helps businesses manage their online presence across multiple platforms, such as Google and Apple Maps. The multi-location car dealership began using Mobal to manage its Google business profiles, and the results have been impressive.
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Thanks to Mobal, the multi-location car dealership has seen a +333% increase in views in their Google business profiles, which means more potential customers are finding them online. Additionally, they have seen a 117% increase in actions taken, mainly direction requests, meaning more people are visiting their dealerships.
The car dealership saves significant time and resources by managing several locations from one dashboard. Instead of logging into each location's profile, they can handle everything from one central location.
The car dealership's average revenue per customer is £18,000. With a 333% increase in views over three months and a 3% conversion rate, the multi-location car dealership attracts 13 new monthly customers. This results in around £234K more revenue each month.
But the benefits of using Mobal go beyond just increased revenue. By properly managing their online presence, the multi-location car dealership also avoids the negative consequences of not doing so. For example, suppose their Google business profiles had wrong opening hours or outdated information. In that case, they could lose potential customers who show up at the wrong time or are frustrated by incorrect information. Additionally, a poor online presence can lead to a negative brand impression, which can be challenging to overcome.
The multi-location car dealership generates significant revenue and improves its brand reputation by using Mobal to manage its online presence. A strong online presence is crucial for businesses, especially in the highly competitive automotive industry, where customers often conduct extensive research online before making a purchase decision.
Book a demo today to explore how you can win more customers with Mobal.
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