Local visibility: Medical centre reaches new customers with the help of their Google Business Profiles

Snabbatest, a Covid-19 testing center located in Southern Sweden, put themselves on the Map with the help of their Google Business Profile. 

Snabbatest offers covid-19 sampling to individuals and companies. Their certified healthcare staff conducts Covid-19 tests and issues travel certificates in Malmö. 

As a newly established business in Malmö, Snabbatest needed to gain more visibility online to reach customers looking for a testing centre in the city. Therefore Snabbbatest needed a solution to gain a stronger position on Google. At this time, there were already multiple other testing centers in the city. Therefore Snabbatest needed a strategy to increase their credibility on Google and make them stand out from the competition. 

Approach 

Mobal helped Snabbatest set up their Business Profile on Google and boosted their local ranking on Google, meaning that people could discover Snabbatest by typing in key terms like “Covid test” or “PCR test”. With their tests listed in the product segment, people could immediately get a good picture of what they were offering before even clicking through to the website. Those who were convinced could directly click request direction and immediately visit the center. 

Results

Six months into managing their two Business Profiles, Snabbatests Business Profiles had received over 7 million views and had almost 13 000 actions taken in the profiles. We are talking about website visits, calls, and direction requests with actions. Over this period, the posts in the profiles had reached over 67 500 views.

Now, Snabbatests two prominent Google Business Profiles increases their local brand awareness and strengthens their position in the market. With a much higher ranking on Google Search and Maps, Snabbatest now attracts locals in the area on a whole new level. Google reviews also allow visitors to share their experience of the test centre, while the photos makes that first impression before even visiting the centre.

With the help of both Google Business Insights and Mobals own reporting tool it was easy to follow how people were interacting with the profile and show which search terms that lead to people to find the testing centers.

"The collaboration with Mobal.oi has enabled us to get our Google Business profile up and running at a much faster pace. They helped us build our profile in a professional way and we are now constantly reviewing the statistics, it has saved us a lot of time and money.” 

- Erik Bjergert Elgaard (CEO and Co-Founder) 

Today, Snabbatest is well established on Google. They have a strong presence on Search and Maps keeping customers up to date with their latest offers and news. People can now with just a few clicks book an appointment through the Business Profile, a true improvement of the whole customer journey. Snabbatest can also now easily and simultaneously make location-specific updates to business hours, offers, phone numbers, and much more.



With an actively managed Business Profile on Google Snabbatest has managed to climb the rankings on Google and are today ranking in the top when searching for a test centre in Malmö. 


Mobal is helping businesses rank higher and gain more visibility online by actively taking care of their Business Profiles.