How Effective Google Business Management Propel a 10-Location Restaurant Chain in Sweden to Success

For restaurants, in particular, it's essential to have an effective online marketing strategy that attracts new customers and keeps existing ones engaged. By managing their Google business profiles with Mobal, the restaurants experienced a dramatic increase in customer engagement and online visibility.

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80% more reviews to build customer trust and boost its reputation

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The restaurant chain's Google Business profiles saw an impressive 80% increase in new reviews in all their locations. Reviews are crucial for restaurants as they directly impact customer perception and decision-making. Positive reviews can significantly boost a restaurant's reputation and increase customer trust.

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Learn How to Use Google Reviews to Improve Restaurant Sales

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Additionally, online reviews play a critical role in search engine optimization (SEO), as they can improve a restaurant's visibility in search engine results. By actively managing and responding to customer reviews, restaurants can improve their online reputation, build customer loyalty, and, ultimately, drive revenue.

Over 32K actions taken in just one of their Google Business profiles

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Let's look at just one of their profiles, located in Stockholm, and compare it to their website visits.

The restaurant chain's profiles also saw an impressive increase in Google Business profile views, with 205K views in total over the past six months. In addition, their Google Business profiles generated 32,339 actions in just six months, including calls, direction requests, and website visits. That is 32,339 potential customers interacting with their business profile on Google.

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2.6K Menu Views on Google Business: Why Showcasing Menus is Crucial for Restaurants to Attract and Engage Customers

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By displaying menus on Google Business profiles, restaurants can provide potential customers with essential information about their offerings, including prices, dishes, and specials. This information can help customers make informed decisions and feel more confident about their choices.

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Displaying menus on Google Business profiles can improve a restaurant's online visibility, making it easier for potential customers to find and visit the restaurant. Finally, adding menus to Google Business listings can improve search engine optimization (SEO), as Google recognizes this information as relevant and valuable to potential customers. By showcasing menus on Google Business, restaurants can boost their online presence, attract more customers, and ultimately, drive revenue.

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205K Google Business profile views vs. 39K website visits

The results speak for themselves. The restaurant chain's Google Business profiles generated significantly more engagement than its website. The number of visits to their Google Business profiles was over five times greater than their website, showing the power of business profiles in attracting customers.

The success of managing their business profiles on Google has significantly impacted the restaurant chain's online presence. As seen, just one of their Google profiles receives 205K views in 6 months. On the other hand, their website receives an average of 6.5K views per month and has seen 39K visits over the same six-month period. These results show that Google Business profile is a highly effective way to increase online visibility and drive customer engagement.

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Learn more about The Importance of Accurate Opening Hours for Your Restaurant: Why it Matters More Than You Think

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Five reasons why a restaurant should manage their Google Business profiles:

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1. Boost online visibility: By managing their Google Business listings, restaurants can improve their online visibility and make it easier for potential customers to find them online.
2. Increase customer engagement: By providing customers with essential information, including hours of operation, location, and menus, restaurants can increase customer engagement and drive sales.
3. Build trust and credibility: Positive reviews and accurate business information can significantly boost a restaurant's reputation, increase customer trust, and build credibility.
4. Improve search engine optimization (SEO): Google Business listings are a crucial component of local SEO and can help restaurants rank higher in search engine results.
5. Drive revenue: By effectively managing their Google Business listings, restaurants can increase customer traffic, boost sales, and ultimately, drive revenue.

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In conclusion, this case study highlights the importance of a strong online presence and the power of effective online marketing. For the 10-location restaurant chain in Sweden, partnering with Mobal to manage their Google Business listings proved to be a game-changer.

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By optimizing its Google Business profiles, the restaurant chain was able to significantly increase its online visibility, generate more engagement, and attract more customers. The results show that optimizing your Google Business profiles is more effective than relying solely on a website. Businesses must adopt an integrated approach to online marketing to succeed in today's digital landscape.

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Don't lose out on hungry customers, start managing your business listings. Contact sales today.

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