February 18, 2021

30% more Google Business views: Auto Nordic expand their reach and reputation with Mobal

"It's no secret that smartphones are becoming the way that people search for businesses online"

Setting up and optimizing your Google Business listing is your first step towards local search success. If your business is not showing up in Google searches you are most likely missing out on one of your most important traffic sources.

Google Business: Car Dealerships' best marketing channel

The consumer journey behind buying a car involves a lot of research and, therefore, more interaction with the business online. According to a study by BrightLocal, car dealerships dominate the discovery searches on Google. The average Search and Map views of car dealerships even exceed the views of restaurants.

Meet Auto Nordic

Auto Nordic is a car dealership with over eight years of experience in used car sales and vehicle modification and have long been experts in the automotive industry. "Auto Nordic understands that positive engagement with their customers will always be good for business, and they are proud to provide not just great cars, but quality advice, helping steer their customers toward the right decisions, and all at a great price."

With Mobal assisting them with their Google Business profile, Auto Nordic has been able to retain a consistent and consistent and uninterrupted interaction with their customers online. Today they have a solid omnichannel approach to marketing by maintaining a seamless interaction with their customers on social media, on the phone, and in-store.

Auto Nordic Car Dealership

Goals

  • Rank higher in Google Search and Maps
  • Improve visibility online
  • Ensure that new customers find them
  • Build upon their solid local reputation to reflect trust and their community.
  • Emphasize strong business credentials.
  • Showcase their wide selection of cars and ensure it remains current and up-to-date
  • Increase their interaction with their customers online

Approach

  • Actively manage and optimize their Google Business Profile to improve their ranking on Google Search & Maps.
  • Update and add relevant offers, posts, and images of their selection of cars, ensuring it is always current and up-to-date
  • Encourage customers to share their experiences in the review section.

One thousand more views per month with an actively managed profile.

Auto Nordic has actively been using Google Business for almost two years and during this time, they managed to increase the views of their profile by close to 30%.

In Addition, an average of over 800 actions and interactions occur  in their profile every month. The actions are everything from direction requests, phone calls, website visits and more.

By actively managing their Google Business Profile with Mobal, they have seen an increase in customer reviews in their profile. Positive customer reviews are one of the key indicators of a satisfied and engaged customer base, but in addition, prospective new customers will read and engage with the reviews as one of their first actions when viewing a Google Business profile. This is why having genuine, positive, relevant and regular reviews on your Google Business Profiles is so important.

The value of good first impressions

Before the customer has even set foot in their physical store, an extensive, relevant, engaging album of photos has an enormous impact on  the all-important first impression for the customer.

As a result of actively uploading and managing their photos, Auto Nordic has received an outstanding 542% more photo views than their competitors. Around 60% of consumers say that a good-looking profile, especially pictures, plays a key role in making a purchasing decision. By publishing photos of their range of cars, customers can easily browse through their selection and Auto Nordic can present their business in the best possible way.

With the post feature, Auto Nordic creates up-to-date content and makes sure that thier latest offers are visible on Google. This allows them to take advantage of one of the oldest marketing and sales techniques of all: the concept of "the sale" which ensures that their brand and product will remain at the forefront of the consumers' minds, greatly increasing the chances that they will return and make a purchase.

Infrequent purchases characterize the automotive industry. The spread-out competition and high-cost inventory make the customer journey much more complicated than in other industries.

Customers research, compare, and evaluate products thoroughly before making a decision. Therefore, it is vital to make sure the customer touch-points are in their best shape possible, because a happy, confident and engaged customer can influence hundreds or thousands of other customers with ease!

Share the story with your network!