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November 9, 2021

Renaming Google My Business to Google Business Profile.

November 9, 2021
Siri Enckell
Google has renamed Google My Business to Google Business Profile to keep things simple. The business profiles power local Search on Google.
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Right in time for the holiday season, Google announces they are renaming Google My Business.

A new name for Google My Business

The news about the new name mainly affects the branding of the business profiles on Google. But we can definitely expect more new features in the Google Business Profile interface over the coming months.

Google already announced a few new features that comes with the renaming, these are:

  • You can now message your customers directly from Google Search.
  • You can now claim and verify your profile directly in Google search and Maps.
  • Message read receipts can be controlled in Google Search and Maps.

Google announced a new “in stock” filter on Search so that shoppers can find out if a nearby store has a specific product. To make sure your products show up, business owners in Canada and the U.S can sign up for Pointy for Google. To showcase individual products, you can also upload them manually in your profile.

Start today with optimizing your Google Business Profile.

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