You might have heard of the terms omnichannel and multichannel marketing while pondering upon the different tactics and channels to use while advertising your company to your desired audience. While you might be familiar with these two terms, you would be shocked how many people assume that these two mean the same thing.
Multichannel marketing is about marketing through various channels, each providing you with additional information and working separately from each other. It refers to the use of more than one channel to market and communicate information about a brand. Although this is great, you may face problems such as style inconsistency, miscommunication, and customer frustration while browsing through many different platforms to find the information they are looking for.
On the other hand, omnichannel marketing is about forming real-time interactions with customers through representatives, products, and all decisions made throughout the sales process. Using this technique, you create a combined and united message that circles your customer throughout the different channels.
Using this technique, you create a connected and united message that revolves around your customer throughout the various channels. Using this technique, you make a combined and united message that circles your customer throughout the different channels at your disposal.
Other than this, you create constant communication between all your media, giving direct and easy access to the customer. For example, while marketing your new product, you want your Facebook, Instagram, and LinkedIn accounts to have the same style and message as your website and other communication channels. This unity shows signs of brand consistency.
So, what was the difference again? It all comes down to the customer’s journey and how they perceive it. Multichannel marketing leads the customer towards a particular goal, taking them from point A to B.
This could be a specific promo code or social media campaign that is seen both on Instagram and Facebook, designed to lead the customer into using that code to buy new products. While Multichannel Marketing drives customer engagement, omnichannel marketing focuses on the user’s mind, creating a unified message while driving customer experience.
Imagine that you were to launch a new product. While using multiple different platforms, you would first send out emails with information about the latest product release publish promo codes on your Facebook account to drive customer engagement, and finally repost customer reviews on Instagram. While using these multiple different channels, you constantly remind the customer of your company and create a unified message.
The question you might be asking yourself is which one is better? While most organizations naturally use multichannel marketing, being straightforward and requiring only a message and CTA, omnichannel marketing requires different strategy models and much more time. In today’s digital era with thousands of competing companies and content products, standing out while using omnichannel marketing could be the strategy-making you stand out from the crowd.
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