Request a demo

Your request has been received successfully.
Up next, our Sales team will be in touch with you within 24 hours.
Oops! Something went wrong while submitting the form.
June 29, 2023

Mobal Analytics 2.0: Elevate your local marketing with data-driven insights

June 29, 2023
About
Local businesses face fierce competition to attract and retain customers. The key to success lies in understanding customer behavior and preferences, and that's where analytics come into play. By harnessing the power of data-driven insights, businesses can make informed decisions to optimize their local marketing strategies. Mobal Analytics 2.0 takes this to the next level, offering significant improvements to its analytics page, empowering businesses to unlock their full potential.
Industry
All
Ready to get started?
Get Started For Free

Local businesses face fierce competition to attract and retain customers. The key to success lies in understanding customer behavior and preferences, and that's where analytics come into play. By harnessing the power of data-driven insights, businesses can make informed decisions to optimize their local marketing strategies. Mobal Analytics 2.0 takes this to the next level, offering significant improvements to its analytics page, empowering businesses to unlock their full potential.

Unveiling Mobal Analytics 2.0

With Mobal Analytics 2.0, businesses can delve deeper into the intricacies of customer interactions and gain a comprehensive understanding of their marketing efforts' impact. Let's explore some of the key enhancements we've made to the analytics page, giving local businesses an edge in today's competitive landscape.

Profile Views (on Search and Maps)

The first impression is crucial, and Mobal Analytics provides valuable insights into how your business is discovered on search and maps. By tracking profile views, businesses can gauge their online visibility and make data-driven decisions to optimize their listing and attract more potential customers.

Profile Actions (Website Visits, Direction Requests, and Calls):

Once potential customers find your business, what actions do they take? Mobal Analytics offers an in-depth analysis of profile actions, including website visits, direction requests, and calls. By understanding which actions drive engagement, businesses can fine-tune their marketing strategies and optimize their online presence accordingly.

Review Analytics

Customer reviews are an essential aspect of local marketing. Mobal Analytics enables businesses to analyze the impact of customer reviews on their reputation and customer acquisition. By monitoring and analyzing review trends, businesses can respond promptly to feedback, engage with customers, and leverage positive reviews to strengthen their brand image.


Review Sentiment

Understanding the sentiment behind customer reviews is vital for businesses to gauge customer satisfaction. Mobal Analytics employs sentiment analysis to determine the overall sentiment of reviews, helping businesses identify areas of improvement, address negative experiences, and capitalize on positive feedback.


Actions Over Time

Mobal Analytics 2.0 equips businesses with a comprehensive view of customer actions over time. By visualizing the trends and patterns of customer behavior, businesses can identify peak periods of activity and tailor their marketing efforts accordingly. This valuable insight allows businesses to optimize resource allocation and ensure maximum impact during high-demand periods.


Views Over Time

Tracking the number of profile views over time enables businesses to assess the effectiveness of their marketing campaigns and initiatives. Mobal Analytics 2.0 provides a visual representation of profile views, allowing businesses to identify trends, measure campaign success, and refine their strategies for maximum exposure.


Popular Weekdays

Did you know that certain weekdays have higher review activity than others? Mobal Analytics 2.0 identifies popular weekdays for customers to leave reviews, enabling businesses to optimize their review generation strategies. By encouraging customers to share their experiences during peak review periods, businesses can leverage positive feedback to drive further engagement and attract new customers.


Track the performance of your profiles at a glance

In the era of data-driven decision-making, the improved analytics empowers local businesses to elevate their local marketing strategies with valuable insights. By harnessing the power of analytics, businesses can understand local customer behavior, optimize their online presence, and maximize their marketing efforts' impact.

Embrace the power of data and take your local marketing efforts to new heights  today.

Get Started For Free

Manage all your business profiles in a single sleek dashboard. Get started today.

Get Started For Free

Automated business profile management

Manage all your profiles in a single sleek dashboard and easily update multiple locations with a few clicks

Start today

Turn reviews on Google into in-store sales

Manage all your profiles in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Learn how to increase discovery and sales on Google

Download the Google Business Guide to learn how to win more customers on Google.

Download guide

Download the 2023 Local Marketing Retail Trend Report

Download the Local Marketing for Retail Businesses Trend Report and stay ahead of the competition.

Download guide

Download the 2023 Local Marketing Restaurant Trend Report

Download the Local Marketing for Restaurants Businesses Trend Report and stay ahead of the competition.

Download Free Report

Start managing your business profiles today

Manage all your profiles in a single sleek dashboard and easily update multiple locations with a few clicks.

Start 7-Day Free Trial

Download the 2023 Local Marketing Trend Report for Franchise Businesses

Learn about the latest in local marketing for franchise businesses.

Download

Turn reviews on Google into in-store sales

Manage all your listings in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Download the 2023 Local Marketing Automotive Trend Report 

Fuel Your Growth: Drive More Customers to Your Automotive Business with Strong Business Profiles

Download guide

Turn your business profiles into active marketing channels

Manage all your profiles in a single sleek dashboard and easily update multiple locations with a few clicks

Learn more

Expert services and powerful software in perfect sync

We turn people who are “just checking in” into customers checking out. Get started today.

Contact Sales

7-Day Free Trial

Get started for free. Start 7-day free trial.

Download the Automotive 2023 Trend Report

Learn about the latest in local marketing for innovative automotive business owners and marketers.

Learn everything about Business Listings. Download our latest guide.

Your business listings are the first thing customer see online. Learn how to manage yours.

Google reviews: a complete guide

Learn how to get more reviews, manage reviews in Google  Business Profiles, how reviews impact local rankings, how to respond to bad reviews, and more.

Start your free trial

Sign up to Mobal to take control of your local business listings and grow your business online. Create your free account, today.

Create free account

Read more