Location Marketing

10 Local SEO statistics that matter in 2022

Having an active local marketing strategy is key, whether you have one store or manage many hundreds.

To drive people to your business, you must put time and effort into your local search engine optimization. Local Search engine optimization is just like SEO but focuses on reaching local customers in your area. By actively managing your business listings and local SEO, more people will find your business, which results in more sales for you.

If you aren't convinced yet, here are a few statistics to paint the picture of why you should start managing your business listings:

1. 72% of consumers that did a local search visited a store within five miles.

(Source: HubSpot Marketing Statistics)

Local SEO can drive significant amounts of leads, traffic, and revenue. Consumers today rely on sources like Google Maps, Instagram, or Apple Maps to find the correct business information, most often very shortly before showing up at a location.  Therefore, you cannot afford not to make sure that your business listings are in shape and updated.

2. Restaurants with an actively managed business profile on Google get 79% more reviews on Google

(Source: mobal.io)

Almost 80% of consumers today trust online reviews as much as family and friends. Reviews online can give your business a big credibility boost without you having to spend a penny. Google reviews also have a great impact on your search engine ranking and help with SEO and your reputation.

3. Restaurants with an actively managed Google Business Profile get 89% more calls, website visits, and direction requests from their Business Profile on Google

(Source: mobal.io)

4. 78% of consumers use the internet to find information about local businesses more than once a week

(Source: BrightLocal)

The Internet is the go-to for finding information about local businesses, 78% of consumers use the internet to find information about local businesses more than once a week. However, 21% of consumers search for local information every day. To have a chance of converting these searches into in-store traffic, appointments, and paying customers, you need to be visible in local organic searches.

5. 78% of local searches on mobile result in an offline purchase

(Source: Safari Digital) 

Nearly 80% of all local searches online on mobile phone results in a conversion. Having a local search strategy in place has a true impact on your business's success.

6. 75% of users don’t even scroll past the first page of the search engine page

(Source: HubSpot, Search Engine Watch)

Consumers today are extremely fast when scanning the search results, click a few links, and then being on their way. This means you must be visible on the first page to capture people's attention.

7. Over 50% of ‘near me’ searches result in a physical store visit.

(Source: Media Post)

8. 72% of consumers follow brands on social media to get discounts.

(Source: Media Post)

9. Over 60% of consumers will disregard a business if they can’t find it online

(Source: Safari Digital

Businesses that have their information up to date and their contact details available online give a much more trustworthy image to consumers. Today, consumers don't trust businesses that don't have their business information available online.

10. 86% of consumers use Google Maps to find a local business

(Source: Safari Digital

Is your business present on Google Maps? It better be. 86% of consumers use Google Maps to find a local business. This number if anything proves the importance of having an updated Google Business Profile.

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